Digital Content Administrator

Job Description

This role is ideal for an early-career digital marketer who wants to build a strong foundation in SEO, content optimisation, and customer-journey thinking within a premium global brand. The SEO & Digital Content administrator supports the SEO and digital teams by publishing, optimising, and maintaining website content across the Wilderness digital ecosystem. The role goes beyond basic CMS administration: the successful candidate will actively contribute to keyword research, on‑page optimisation, content structure, and performance improvement, while learning how SEO supports brand storytelling, discoverability, and conversion.

Working closely with the Group Head of SEO, Website Manager, and wider marketing teams, this role plays a key part in ensuring that content is accurate, well‑structured, search‑optimised, and aligned to Wilderness’ brand standards. It suits someone who is curious, methodical, detail‑oriented, and motivated to develop specialist SEO skills over time. Experience or interest in conservation, tourism, or travel marketing is advantageous, as content must always be fact‑checked, on brand, and contextually accurate.

• Upload and manage content across the Wilderness website CMS, including press releases, blog articles, product pages, biographies, and newsletters.
• Ensure content is structured correctly, formatted consistently, and reviewed for accuracy, clarity, and brand alignment prior to publishing.
• Audit existing website content on an ongoing basis, updating copy, imagery, links, and metadata to maintain accuracy and performance.
• Support website maintenance activities, including product updates, basic troubleshooting, layout checks, and optimisation of page performance.
• Collaborate with Product and Creative teams to ensure product information is accurate and aligned across all platforms (website, Wetu, itrvl, etc.).

• Source and select imagery from the Wilderness image system that best supports content objectives and reflects brand standards.
• Resize, crop, and prepare imagery according to website and digital specifications.
• Review layout, visual hierarchy, and page flow to ensure a seamless and intuitive user experience across devices.
• Support newsletter content by sourcing appropriate imagery for media, trade, and consumer communications.

• Work closely with writers, designers, product teams, and internal stakeholders to guide content requirements for SEO, structure, and layout.
• Liaise with camps and internal teams to fact‑check content and ensure local accuracy.
• Communicate clearly on content status, timelines, and publication schedules, managing expectations across teams.
• Prioritise tasks based on business objectives, campaign timelines, and SEO priorities.
• Use collaboration and tracking tools (Slack, Click Up, SharePoint, Teams) to manage workloads and communication effectively.
• Support the Social Media Manager during periods of leave by scheduling posts and maintaining basic engagement where required.

• Bachelor’s Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.

• Experience with website CMS platforms and digital content publishing.
• Foundational understanding of SEO principles and their role in content performance.
• Exposure to analytics, SEO tools, or digital reporting is beneficial but not essential.
• Experience in travel, hospitality, or luxury brands is advantageous but not required.

• Strong attention to detail with a structured, methodical approach to work.
• Clear written and verbal communication skills, with the ability to collaborate across multiple teams.
• Curiosity and willingness to learn SEO tools, techniques, and digital marketing best practices.
• Ability to manage multiple tasks and deadlines in a fast‑paced environment.
• Good visual judgement and appreciation for brand consistency across copy and imagery.

A passion for wildlife and a commitment to sustainability and conservation.

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