Marketing Automation Strategist

Please reference the schedule and minimum qualifications listed below before applying.

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Job Summary Assists in development of overall marketing automation infrastructure. Focusing on the Credit Unions demand generation efforts related to product and service growth.

Responsible for developing and maintaining automation data feeds, mapping, system connections, trouble shooting and report building. Ensures database integration and hygiene and enhances existing or develops new automation campaigns within Eloqua or Microsoft Dynamics. Must be proficient with Eloqua, Salesforce, Microsoft Dynamics or like systems.

Job Description To be effective, an individual must be able to perform each job duty successfully.

Executes marketing plans and best practices for the Eloqua / Microsoft Dynamics Marketing Automation infrastructure including; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting with existing and new systems.

Defines, implements and maintains marketing automation best practices including; data quality and hygiene, list management, optimization, and troubleshooting.

Participates in cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases. Models engagement milestones and buying cycles that shape our prospect, nurturing, and expansion campaigns

Manages large data sets to monitor, maintain, and enhance data quality within the marketing systems.

Utilizes AI technologies to analyze marketing automation processes, identify areas for improvement, and implement enhancements to optimize efficiency and effectiveness.

Evaluates new technologies and add-on applications to improve and optimize marketing effectiveness and efficiency.

Analyzes marketing and sales data to develop insights and make recommendations on areas for optimization of various marketing channels, campaigns, and marketing/sales funnel performance strategy and execution.

May manage execution for email and SMS campaigns in support of various programs.

May maintain SMS system and ensures TCPA compliance.

Drive continuous improvement efforts and foster a culture of quality throughout the organization. Assist and, at times, lead in Quality Control initiatives to ensure that all operations adhere to our standards, maintaining the highest level of excellence. This role involves collaborating with other teams to ensure comprehensive quality management and strategic alignment.

Adheres to and follows brand guidelines.

Familiarity with event, ticketing, and webinar platforms (e.g., Ticket Tailor, Microsoft Teams, Zoom) and experience working with event teams to create events and ensure a good member experience.

A/B Testing:

Assists in the design and execution of A/B tests to optimize marketing campaigns.

Analyzes test results and provide insights to improve campaign performance.

Collaborates with the marketing team to implement changes based on A/B test outcomes.

Participates in learning and development opportunities, including new marketing automation tools and techniques.

Willingness to engage in continuous learning and professional development.

Performs other duties as assigned.

KNOWLEDGE, SKILLS, and ABILITIES The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Education and Experience Bachelor’s degree in Advertising, Marketing, Information Technology or related field5 years of experience in marketing automation and database management (high-tech campaign design, integrated marketing and demand generation).  experience a plus3 years of experience in project management experience

Track record of performance excellence meeting targets and objectives

Working knowledge and experience with quantitative analysis, statistics, etc.

Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts

Ability to analyze business needs and formulate them into effective marketing strategies

Licenses, Certifications, Registrations Eloqua or Marketo Certification preferred

Microsoft…