Marketing Lead

Ready to Lead Bold Pursuits? At Layton, we don’t just build buildings—we build relationships, reputations, and remarkable careers. We’re looking for a driven and detail-savvy Marketing Lead to join our high-performing marketing team. This role goes beyond typical marketing—it's a critical partner to business development and operational leaders in winning complex work and shaping strategic positioning.

You’ll be a trusted advisor in pursuit strategy, proposal excellence, and client engagement. If you thrive in a fast-paced, team-oriented environment and love seeing your work directly impact growth, let’s talk.

• Detail Oriented:
  Mediocrity will just not do on your watch. You do your best work even when nobody’s looking. It’s not that you’re a perfectionist, you just really enjoy what you do and relish in the details others overlook.
• A Strategic Mindset:
  Not only do you see the big picture, you understand your place in it. You’re curious and ask the right questions at the right time. You’re able to interpret and communicate data simply and clearly. You think!
• Extreme Ownership:
  You understand the assignment, prepare a clear, simple plan, then make things happen. Though you’re humble in the prep, you’re confident in the execution. And as good as you are, you never let ego get in the way.
• Superior Creative
  
  Skills:
  
  You innovate by seeing opportunities where others see roadblocks. You’re exceptionally collaborative and refreshingly optimistic.
• Bold Go-getter:
  You refuse to be constrained by "the way things have always been done." You’re resourceful and highly organized, and have proven you can prioritize multiple, concurrent tasks in a fast-paced environment. Most impressively, you’re not afraid to pick up the phone to get the answers you need.

• Coordinates with the Digital, Comms and Creative Services teams to facilitate strategic pursuits campaign planning, and messaging and planning of any thought leadership initiatives, client events, conferences, advertising, social media, etc. to advance services/reputation with target clients/sectors.
• Supports BD in annual business planning related to client events, conferences, sponsor ships, advertising, etc.
• Provides marketing support to key initiatives through creation of brochures, brown bag materials, etc. focused on technical capabilities and benefits.
• Applies knowledge of Layton’s/business unit’s overall service offerings including strategic initiatives.

• Develops capture planning facilitation skills to guide long-term pursuit development strategies and tactics.
• Leads development of highly complex proposals, presentations, and marketing materials via application of Winning on the Left (WOTL) principles and Level of Effort (LOE) guidelines.
• Helps pursuit teams develop sales messages, benefits, and compelling demonstrated experience that will resonate with the client to efficiently win new work.
• Partners with BD to set and meet the proposal development schedule and help coordinate assignments, facilitate storyboarding; help write qualification sections; format and edit content; review for RFP compliance, quality, and messaging; as well as oversee or complete production and delivery.
• Significant content knowledge and ability to contribute to development of persuasive messaging, graphics, and writing in proposals and presentations.
• Supports interview/presentation preparation including the development of content, Q&A preparation, platform skills training, and coaching. Closes out pursuits by planning and facilitating internal debriefs with information shared and integrated into future efforts.

• Supports BD in strategic client relationship development, gaining a deep understanding of client goals and needs, opportunity creation/identification, positioning, and pursuit execution.
• Conducts research about clients and competitors through websites, news sources, publications, direct interaction with clients, subconsultants, and competitors.
• Helps identify and draw attention to gaps in our knowledge and strategize on methods to gain a deeper understanding, tracking actions and…