Retention Marketing Manager
Listed on 2025-12-03
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Marketing / Advertising / PR
Digital Marketing, Ecommerce -
IT/Tech
Digital Marketing, Ecommerce
Location: Remote | Department: Retention Marketing | Type: Part-Time
Are you an email strategist who lives and breathes retention marketing?
At CrucialPoint, we help ecommerce brands scale with powerful retention strategies—and we’re looking for a Retention Marketing Manager to join our team. This isn’t just about execution—it’s a strategic, high-impact role where you’ll lead lifecycle programs that drive customer loyalty, repeat purchases, and long-term revenue. If you thrive on performance data, love building automated flows, and know what it takes to move the retention needle—we want to hear from you.
What You’ll Do
As a Retention Marketing Manager, you’ll lead the development, implementation, and optimization of retention strategies—primarily email—for enterprise ecommerce clients. Your day-to-day will include:
- Creating and executing full-funnel email marketing strategies that boost engagement and conversion
- Optimizing automated flows, signup forms, and campaigns to improve retention and LTV
- Building strategic content calendars aligned with client goals and brand voice
- Acting as the primary point of contact for clients—translating their needs into marketing plans
- Managing platform setup, integrations, and tech performance across major ESPs
- Auditing deliverability, responsiveness, segmentation, and personalization regularly
- Analyzing key metrics (repurchase rates, LTV, CTR, list growth) to uncover revenue opportunities
- Generating reports with actionable insights to drive results and continuous improvement
- Collaborating with cross-functional teams—copywriters, designers, developers—to launch campaigns
- Staying current on trends, tools, compliance (GDPR, CAN-SPAM), and best practices
- Effective retention strategies that deliver measurable revenue growth and improve LTV
- Strong, proactive relationships with clients and seamless execution of lifecycle programs
- Data-backed insights that lead to smarter decisions and continuous performance improvements
- Scalable systems and optimized automations that drive impact across multiple accounts
- 3+ years of hands-on retention marketing experience for B2C ecommerce brands
- Proven success with email, SMS, push, loyalty, and/or lifecycle campaigns
- Deep platform knowledge—Braze, SFMC, Iterable, Klaviyo, or similar (we’re ESP agnostic)
- Strong technical acumen with ESP integrations, HTML/CSS for email, and basic data troubleshooting
- Familiarity with CRMs, CDPs, ecommerce platforms like Shopify, and Google Analytics
- A sharp eye for content strategy, segmentation, and automation logic
- Ability to analyze performance metrics and deliver clear, actionable reporting
- Experience managing enterprise-level client relationships
- Excellent communication and collaboration skills
- Self-motivated, detail-oriented, and highly organized—especially in remote settings
CrucialPoint is a full-service retention marketing agency built for ecommerce brands ready to scale. From email to SMS, push, loyalty, and beyond—we help brands build stronger customer relationships that drive serious results.
You’ll join a fast-moving, collaborative team of marketers, strategists, and creatives who care deeply about performance. We offer flexibility, autonomy, and the opportunity to work on high-impact accounts across a range of industries.
Sound like you?
Apply now and help shape the future of ecommerce retention marketing.
Precision Email, SMS, Loyalty, & Retention Marketing for the World’s Leading Brands.
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