Product Marketing Manager-PIVC

Overview

Job Title: Product Marketing Manager-PIVC (Peripheral IV Catheters)

The Product Marketing Manager-PIVC (Peripheral IV Catheters) is responsible for leading the development and execution of product marketing deliverables to support the platform’s marketing and business objectives. This role requires a strong understanding of healthcare audiences and regulatory environments, along with the ability to translate complex clinical concepts and insights into clear and effective positioning to ensure that products resonate with target audiences and drive commercial success.

The ideal candidate is a strategic thinker and skilled communicator who thrives in a collaborative, fast-paced setting.

• Lead development of product marketing plans and deliverables, including behavior-based segmentation, customer personas, insights, brand positioning statements, benefit ladders, and differentiated claims, to support launches, drive adoption, and accelerate growth across key markets
• Craft clinically accurate, compelling value propositions that resonate with healthcare professionals, administrators, and patients in targeted regions
• Translate customer, competitive, and market data into actionable insights that guide product launches, adoption, and lifecycle management
• Lead development and validation of differentiated product claims in collaboration with legal, regulatory, and medical teams to ensure strategic alignment and compliance
• Equip regional partners with tools, training, and messaging frameworks to drive customer engagement and conversion
• Oversee the lifecycle of product messaging and positioning assets, ensuring timely updates and strategic relevance
• Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards

• Manage product marketing timelines and workflows to maintain alignment with business priorities
• Lead cross-functional teams through the process of developing product marketing deliverables, leveraging outside agencies and consultants as necessary

• Conduct message testing and market validation to ensure product positioning is compelling, differentiated, and actionable
• Collaborate with regional partners to monitor and evaluate content performance
• Leverage insights and commercial feedback to refine product marketing strategy, improve ROI, and enhance market impact

• Collaborate with cross-functional partners to gather insights and ensure relevance and effectiveness of product positioning and messaging
• Ensure consistent product messaging across all customer touchpoints

• Bachelor’s degree in Marketing, Business, or a related field
• 3–5 years of experience in product marketing or a closely related role
• Exceptional writing, editing, and storytelling skills
• Strong grasp of core product marketing principles, including:
• Customer personas, behavior-based segmentation, and targeting
• Insight generation, brand positioning statements, and benefit ladders
• Creative briefs and messaging frameworks
• Differentiated marketing claims
• Proficiency with content management systems (CMS) and digital publishing tools
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Experience collaborating across cross-functional teams, including sales, product, and regulatory
• Applicants must be authorized to work for ANY employer in the US. We are unable to sponsor or take over sponsorship of employment Visa at this time.

• At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving in the fast-paced healthcare industry. For most roles, a minimum of 4 days of in-office presence per week is required to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
• For certain roles at BD, employment is contingent upon proof of full vaccination against COVID-19. In some locations, testing for COVID-19 may be available and/or required. BD’s Workplace Accommodations Policy will be followed for reasonable accommodations pursuant to applicable law.
• Equality statement:
  Becton, Dickinson, and Company is an Equal Opportunity Employer committed to diversity and inclusion.

• Primary
  
  Work Location:
  
  USA UT - Sandy
• Employment type:
  
  Full-time