Senior Digital Marketing Coordinator

Sr. Digital Marketing Coordinator Social Media & Digital Strategy

Department:
Corporate Marketing

Reports To:

Corporate Marketing Director

Location:

Sandy, UT | Nashville, TN | Phoenix, AZ (100% in-office)
Travel:
Minimal (5-10%)

Layton Construction is one of the largest commercial construction management firms in the U.S., delivering complex projects nationwide with a focus on honesty, unity, safety, and quality. Our marketing team tells that story, and we're looking for someone to own how it shows up digitally.

This role executes Layton's social media strategy and digital presence while recommending optimizations based on performance data and platform trends. You'll manage day-to-day content operations, develop and run paid campaigns, and translate what's working (and what's not) into clear recommendations for the marketing team. You'll take great content from across the organization and turn it into digital experiences that grow our audience and support business development.

You're also paying attention to how AI is reshaping search and content discovery—and you're thinking about what that means for us.

You'll have direct impact on:

• Layton's digital reputation and social media presence
• Audience growth and engagement across key platforms
• How content performs and resonates with target audiences
• Digital marketing ROI and campaign effectiveness
• Website traffic, user experience, and SEO performance

• Execute social media strategy across Linked In, Instagram, Facebook, X, and Tik Tok
• Identify content series opportunities and recommend campaign ideas that build engagement and showcase Layton's expertise
• Maintain master content calendar on , coordinating across Communications, Engagement, Video, and Internal Communications teams
• Manage corporate social media accounts with daily posting, optimizing for high-traffic times to maximize organic reach
• Coordinate and write engaging captions and adapt content from Communications, Engagement, and Video teams for platform-specific audiences
• Ensure all social content is error‑free before posting and manage approval workflow
• Send captions and content to stakeholders for approval and manage feedback process
• Work with Creative Services to request social graphics, providing clear briefs that incorporate best practices and algorithm requirements
• Review social graphics to ensure they meet platform specifications and best practices
• Monitor and respond to comments, messages, and community engagement
• Stay current on platform updates, algorithm changes, and trends; recommend strategy adjustments accordingly
• Collaborate with Engagement and Pursuit teams to promote events, awards, and business unit achievements
• Partner with Video team to optimize video content for each platform

• Develop and manage paid social campaigns across Linked In, Instagram, and Facebook that fall within monthly budget
• Research paid advertising options and present recommendations to Marketing Director for approval
• Partner with HR to create paid recruiting campaigns targeting talent in remote or hard-to-staff locations
• Develop regional awareness campaigns with business development teams to increase Layton's visibility in key markets
• A/B test ad creative, copy, targeting, and placements to maximize ROI and build institutional knowledge
• Monitor campaign performance and adjust tactics based on data insights
• Manage ad budget allocation across platforms and campaigns
• Coordinate with Creative Services for paid ad creative development
• Report on paid campaign performance with recommendations for optimization

• Manage website content updates including project pages, news, blog posts, and landing pages
• Optimize website content for search engines, AI search, and user experience; recommend improvements
• Participate in bi‑monthly maintenance calls with Layton parent company and web developer
• Coordinate with Communications to publish press releases, articles, and case studies
• Monitor website performance, traffic patterns, and user behavior
• Ensure website reflects current brand standards and messaging