Senior Digital Marketing Coordinator

Senior Digital Marketing Coordinator

Join to apply for the Senior Digital Marketing Coordinator role at STO Building Group.

Department: Corporate Marketing
Reports To: Corporate Marketing Director
Location: Sandy, UT | Nashville, TN | Phoenix, AZ (100% in-office)
Travel: Minimal (5-10%)

Layton Construction is one of the largest commercial construction management firms in the U.S., delivering complex projects nationwide with a focus on honesty, unity, safety, and quality. Our marketing team tells that story, and we’re looking for someone to own how it shows up digitally.

You’ll Have Direct Impact On

• Layton’s digital reputation and social media presence
• Audience growth and engagement across key platforms
• How content performs and resonates with target audiences
• Digital marketing ROI and campaign effectiveness
• Website traffic, user experience, and SEO performance

What You’ll Do

Social Media Strategy & Execution (45%)

• Execute social media strategy across Linked In, Instagram, Facebook, X, and Tik Tok
• Identify content series opportunities and recommend campaign ideas that build engagement and showcase Layton’s expertise
• Maintain master content calendar on , coordinating across Communications, Engagement, Video, and Internal Communications teams
• Manage corporate social media accounts with daily posting, optimizing for high‑traffic times to maximize organic reach
• Coordinate and write engaging captions and adapt content from Communications, Engagement, and Video teams for platform‑specific audiences
• Ensure all social content is error‑free before posting and manage approval workflow
• Send captions and content to stakeholders for approval and manage feedback process
• Work with Creative Services to request social graphics, providing clear briefs that incorporate best practices and algorithm requirements
• Review social graphics to ensure they meet platform specifications and best practices
• Monitor and respond to comments, messages, and community engagement
• Stay current on platform updates, algorithm changes, and trends; recommend strategy adjustments accordingly
• Collaborate with Engagement and Pursuit teams to promote events, awards, and business unit achievements
• Partner with Video team to optimize video content for each platform

Paid Advertising & Campaign Management (20%)

• Develop and manage paid social campaigns across Linked In, Instagram, and Facebook that fall within monthly budget
• Research paid advertising options and present recommendations to Marketing Director for approval
• Partner with HR to create paid recruiting campaigns targeting talent in remote or hard‑to‑staff locations
• Develop regional awareness campaigns with business development teams to increase Layton’s visibility in key markets
• A/B test ad creative, copy, targeting, and placements to maximize ROI and build institutional knowledge
• Monitor campaign performance and adjust tactics based on data insights
• Manage ad budget allocation across platforms and campaigns
• Coordinate with Creative Services for paid ad creative development
• Report on paid campaign performance with recommendations for optimization

Website Management & SEO (15%)

• Manage website content updates including project pages, news, blog posts, and landing pages
• Optimize website content for search engines, AI search, and user experience; recommend improvements
• Participate in bi‑monthly maintenance calls with Layton parent company and web developer
• Coordinate with Communications to publish press releases, articles, and case studies
• Monitor website performance, traffic patterns, and user behavior
• Ensure website reflects current brand standards and messaging

Analytics, Reporting & Performance Optimization (10%)

• Track and analyze digital marketing performance using Sprout Social, Google Analytics 4, Dealerfront, Bitly and similar tools
• Produce monthly reports showing social media growth, engagement, website traffic, paid campaign performance, and content insights
• Compile data for quarterly reports demonstrating digital marketing ROI and strategic impact
• Use data insights to recommend optimizations to content strategy, posting times, platform focus, and campaign tactics
• Monitor competitor digital presence and flag opportunities for…