Pad Media Strategist

We're glad you're interested in joining the MSE team!

• Unmatched Portfolio:
  We manage Real Salt Lake, Utah Royals Football Club, Real Monarchs, the Salt Lake Bees, and Megaplex.
• Community Impact:
  Our work facilitates experiences that enrich our community. We create unifying experiences and connection for fans and guests.
• Growth and Vision:
  We support a growing portfolio, including; the expansion of Megaplex and The Ballpark at America First Square, our quest to bring a Major League Baseball team to Salt Lake City, and our goal of professional soccer championship success.
• Great Perks:
  Enjoy free and discounted perks across our entire portfolio.

You will work for one of Utah’s most recognizable sports + entertainment brands, with a great team, creating lasting impact for our guests and partners!

The Paid Media Strategist is a key member of the Miller Sports + Entertainment Marketing team and is responsible for planning, executing, delivering, and reporting on paid advertising campaigns across digital, video, and traditional media channels. This position serves as the primary media buyer for the organization, managing campaign implementation from strategy through reporting to support ticket sales, fan engagement, database growth, and broader organizational marketing objectives.

The Paid Media Strategist partners closely with other departments and external media partners to ensure campaigns are delivered accurately, optimized for performance, and supported by actionable insights. The role champions the company’s Mission and Vision and models the company Values.

The position will:

• Protect the moral, legal, and financial assets and wellbeing of the company.
• Exemplify the company values of Stewardship, Integrity, Hard Work, and Service
• Strive to achieve the company’s mission of Enriching Lives and the company’s vision of being the best place in town to work and do business.
• Manage campaign budgets, pacing, calendars, and media placements to ensure efficient use of advertising dollars.
• Build, launch, and optimize campaigns across advertising platforms, including Meta, Google, You Tube, Linked In, demand-side platforms, connected television/over-the-top providers, and other media partners.
• Serve as the primary media buyer and manage campaign implementation from approved strategy through final reporting.
• Ensure all campaigns are launched accurately and delivered according to approved plans, platform requirements, and timelines.
• Review marketing materials for brand consistency and adherence to Miller Sports + Entertainment brand guidelines
• Monitor campaign performance and adjust targeting, budgets, placements, and other campaign settings to maximize effectiveness.
• Analyze campaign performance across channels, including impressions, reach, engagement, clicks, conversions, ticket sales, lead generation, and return on investment.
• Develop reporting frameworks that connect advertising performance to key business outcomes.
• Track media performance against benchmarks, budgets, and organizational goals.
• Present campaign results, insights, and optimization opportunities to marketing leadership and cross-functional partners.
• Utilize first-party data to improve campaign targeting and personalization efforts.
• Continuously test creative, audiences, messaging, placements, and bidding strategies to improve performance.
• Collaborate with other departments to ensure campaigns align with business goals.
• Support integrated marketing efforts by ensuring paid media complements owned and earned marketing channels.
• Maintain effective working relationships with external media partners and internal stakeholders.
• Perform other duties as assigned.