Sr Manager, Growth Marketing and Operations

Salary Range: $100,000–$115,000

Full-Time | Remote | Reporting to Director of Marketing

Proactive Health is a profitable, fast-growing Health AI and Remote Patient Monitoring company improving the lives of seniors. We combine advanced biometric technology with a deeply human approach to care, giving seniors, their families, and their clinical providers the insights and support they need to stay healthy, avoid hospitalizations, and age with dignity.

We work with physician groups, health systems, clinical practices, and senior-care organizations across multiple states. We have grown by doing great work quietly. Now, we are building the marketing engine needed to grow louder, smarter, and more efficiently.

This is a build-and-scale role for a growth marketer who is as comfortable inside Hub Spot and Salesforce as they are launching a paid campaign.

You will work alongside the Director of Marketing to turn an emerging foundation into a measurable, repeatable growth engine. You will build campaigns, improve our technology and data infrastructure, and create the feedback loops that help us understand what is working, what is not, and where to invest next.

This is not a role where you will inherit a mature demand-generation playbook, a large team, or years of clean benchmark data. The right person is both a builder and an optimizer: someone who can configure a workflow, diagnose funnel performance, adjust media spend, and improve lead follow-up without waiting for every step to be defined.

• Build and optimize integrated growth campaigns across paid search, paid social, email, landing pages, direct mail, account-based marketing, events, and emerging channels.
• Own paid acquisition strategy and execution, including testing, conversion tracking, budget allocation, forecasting, and performance optimization across a six-figure annual budget.
• Build and manage email and lifecycle programs across partner and patient audiences, including nurture, onboarding, re-engagement, event follow-up, segmentation, and triggered communications.
• Own the day-to-day administration and continued development of Hub Spot Marketing Hub, including workflows, forms, lead scoring, campaign management, database health, and reporting.
• Serve as the primary marketing-side owner of the Hub Spot and Salesforce integration, ensuring lifecycle stages, lead statuses, routing, attribution, and data flows remain accurate and scalable.
• Build dashboards and recurring reporting across funnel health, conversion, campaign quality, pipeline contribution, enrollment outcomes, CAC, payback, and ROI, then turn those findings into recommendations.
• Partner with Sales and Revenue Operations to improve lead qualification, handoff, follow-up, and feedback loops, and surface process breakdowns before they undermine campaign performance.
• Manage campaign-related website and landing-page updates in Webflow, improve forms and conversion paths, and support ongoing conversion-rate optimization.
• Process, enrich, route, and report on event leads, and help evaluate the effectiveness of events, sponsor ships, direct mail, and other field-marketing programs.
• Establish campaign taxonomy, UTM standards, documentation, testing processes, and operating workflows that allow the marketing function to scale cleanly.
• Use AI and automation to increase execution speed, improve analysis, and reduce repetitive work while maintaining sound judgment and quality control.

• 7+ years of experience across growth marketing, demand generation, lifecycle marketing, marketing operations, or related B2B or B2B2C roles.
• Expert-level Hub Spot Marketing Hub proficiency; you have built workflows,…