Senior Manager of Social Commerce

Location:
Sandy, UT (this is an in-office position)

About Cariloha:
Cariloha is an omni-channel brand offering soft, sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Blending the style of the Caribbean with the spirit of Aloha, Cariloha turns self-replenishing bamboo fields into ultra-soft, cool, clean, and green fabrics, delivering sustainable luxury inspired by island living. Every piece is designed to drape customers in naturally breathable comfort, so they can sleep, live, and feel every day like they're on vacation.

Today, Cariloha's growing fleet of 60+ stores in 16 countries shares the quality, softness, and eco-conscious footprint of this renewable resource with the world.

About the Role

Cariloha is looking for a high-energy, commercially driven Social Commerce leader with proven experience operating and scaling Tik Tok Shop and live shopping channels. This is not a traditional social media or influencer marketing position. We are seeking a hands-on operator, revenue driver, on-camera personality, and entrepreneurial builder who understands how to turn content, live shopping, paid media, and creator partnerships into measurable sales.

The ideal candidate has a proven track record in Tik Tok Shop operations, understands Amazon Live, is comfortable creating and hosting engaging live shopping experiences, and knows how to scale successful campaigns through performance marketing. You must be equally comfortable developing growth strategies, appearing on camera, managing backend commerce operations, creating product listings, and rolling up your sleeves to execute events.

We move fast, test constantly, and value people who bring energy, creativity, accountability, and a can-do attitude.

Minimum Qualifications — Must Have

• 3–6+ years of relevant experience in social commerce, e-commerce, live shopping, or performance marketing, with direct hands-on Tik Tok Shop experience.
• Proven Tik Tok Shop operating experience, including Seller Center, product listings, affiliate management, promotional campaigns, LIVE operations, and channel optimization.
• Demonstrated success driving and scaling revenue through Tik Tok Shop, including paid media, Tik Tok Shop Ads/GMV Max, creator campaigns, and organic content.
• Experience with Amazon Live preferred, including live shopping operations, product management, and sales optimization.
• Confident and engaging on camera, with the ability to create short-form Tik Tok videos, host live shopping sessions, demonstrate products, and drive real-time conversions.
• Strong understanding of performance metrics, including GMV, ROAS, CAC, conversion rates, AOV, viewer retention, and advertising efficiency.
• Hands-on operational skills and willingness to manage product detail pages (PDPs), SKU listings, inventory coordination, promotional setup, and day-to-day platform administration.
• Experience supporting consumer activations or live events, including on-site execution, content creation, and live streaming.
• Willingness to travel frequently, work occasional evenings and weekends for live shopping and events, and adapt to a fast-paced business environment.

Preferred Qualifications

• Experience scaling Tik Tok Shop or Amazon Live revenue with measurable results.
• Experience managing paid media budgets and optimizing Tik Tok advertising campaigns.
• Experience with creator affiliate programs, agencies, and influencer-led commerce.
• Experience with Shopify and additional social commerce platforms.
• Fluency in Spanish or Mandarin, in addition to English, is highly desirable.
• Experience in lifestyle, beauty, fashion, wellness, home, or consumer products.

Key Responsibilities

1. Own and Scale Tik Tok Shop & Amazon Live

• Lead day-to-day Tik Tok Shop operations and help…