Sales Development Representative

At Row Partners, we believe in Playing Bigger.

We help businesses solve critical workforce challenges through practical solutions across payroll, HR, benefits, risk, and operations.

We are looking for a motivated, results-driven Sales Development Representative to join our Growth Team. This role is focused on creating new sales opportunities, building relationships with prospective clients, and developing a qualified pipeline for our sales team.

• $40,000 base salary
• On-target earnings of approximately $75,000
• Bonus opportunities based on executed appointments

• Identify and pursue new business opportunities within our target market
• Research and source prospective clients that align with Row Partners' ideal customer profile
• Engage prospects through outbound calls, email, and other outreach channels
• Build interest in Row Partners and clearly communicate the value of our services
• Qualify prospective clients based on business needs, fit, and level of interest
• Generate qualified sales opportunities and schedule meetings for the sales team
• Maintain consistent follow-up with prospects throughout the sales development process
• Manage prospect activity, outreach, and pipeline within the CRM
• Test and improve messaging, outreach strategies, and prospecting approaches based on performance
• Partner with the sales team to improve lead quality and meeting conversion

• Help increase completed sales presentations from 4 to 8 per week
• Consistently generate qualified opportunities for the sales team
• Maintain strong outbound activity and prospecting volume
• Build and maintain a healthy pipeline of prospective clients
• Continuously improve conversion from outreach to qualified sales meeting

• Maintain a minimum 60% ratio of meetings set to appointments completed
• Proactively confirm and follow up with prospects to reduce cancellations and no-shows
• Ensure meetings scheduled for the sales team are appropriately qualified
• Take ownership of prospect follow-up through the sales development process

• Develop a strong understanding of Row Partners' services, target market, and sales process
• Stay current on product knowledge, industry trends, and sales techniques
• Actively participate in call reviews, role-playing, training, and coaching sessions
• Demonstrate measurable improvement by applying feedback in future sales conversations

• Meet or exceed weekly, monthly, quarterly, and annual KPIs and priorities
• Track activity, conversion, and pipeline performance
• Take ownership of results and identify areas for improvement
• Adjust outreach strategies and tactics based on performance
• Consistently follow through on commitments and sales activity expectations

• Previous experience in sales development, business development, appointment setting, outbound sales, or a related role
• Strong communication and interpersonal skills
• Strong prospecting and lead-generation skills
• A hunter mentality with the ability and willingness to source new opportunities
• Ability to research and identify strong-fit prospects
• Comfortable initiating conversations with new prospects
• Ability to qualify business needs and identify potential opportunities
• Strong objection-handling and follow-up skills
• Comfortable selling services and value rather than physical products
• Ability to persuade, influence, and motivate others
• Strategic thinking and strong problem-solving skills
• Self-motivated with a strong desire to succeed
• Strong organization and follow-through
• Comfortable working toward activity, conversion, and pipeline goals
• Sets high standards and goals for personal performance
• Demonstrates a growth mindset and actively seeks feedback
• Applies…