Digital Media Specialist

Overview

OFFICE OF THE CITY MANAGER

The Digital Media Specialist will support the City of Sanford’s communication efforts by creating and enhancing the city’s digital presence. This role involves the development and execution of digital content across various platforms, including social media, the city’s website, and other online communication channels. Under the supervision of the Chief Communications and Cultural Affairs Administrator, comprehensive support will be provided to the City’s marketing and communication efforts to ensure cohesive, engaging, and informative content that aligns with the city’s strategic communication goals.

• Develops, designs, and produces digital content, including graphics, videos, animation and written materials, for social media platforms, the city’s website, e-newsletters, and other public relations campaigns.
• Captures photos and video footage at City functions and events. Edits and appropriately distributes photos and videos. Maintains secure electronic storage.
• Assist in maintaining and updating the city’s website, ensuring content is current, accurate, and in compliance in accordance with Americans with Disabilities Act Standards for Accessible Design. Collaborates with other departments to gather and publish relevant information.
• Manages the city’s social media accounts, including content scheduling, posting, monitoring, and engaging with the public. Helps analyze social media metrics to optimize engagement and reach.
• Assists with the development and/or revision of Administrative Policy 8.1 Use of Social Media Resources.
• Research best practices, emerging technology or other trends and propose new communication initiatives to the Chief Communications and Cultural Affairs Administrator.
• Works with the Chief Communications and Cultural Affairs Administrator to plan and execute digital media campaigns that promote city initiatives, events, and public information to include assisting in the preparation of speeches, articles, and other informational material for public information purposes or use by a City Official.
• Monitors and reports on the effectiveness of digital media strategies. Use analytics to drive content decisions and improvements.
• Assists the Chief Communications and Cultural Affairs Administrator in disseminating timely information during emergencies or crises via digital channels, including Emergency Operations as necessary.
• Ensures all digital content is consistent with the city’s brand guidelines and voice.
• Fosters community engagement through interactive content, online forums, and responding to public inquiries in a professional and timely manner.
• Works closely with the Chief Communications and Cultural Affairs Administrator to support other city departments with their digital communications needs and ensure a unified city message.
• Create, design, and coordinate the receipt of content from all City Department’s for the quarterly employee newsletter.

Performs related duties as directed when such duties are a logical and appropriate assignment to the position.

Bachelors Degree in Digital Media, Communications, Marketing, Graphic Design or a related field; supplemented by two (2) year experience in digital media management, content creation, or a similar role; preferably within a government environment or an equivalent combination of education, training, and experience.

Employee shall obtain the National Incident Management System ICS-100 Introduction to the Incident Command System and IS-700 National Incident Management System, An Introduction within six (6) months of employment. The following courses are designed to provide a baseline, as they introduce basic NIMS and ICS concepts and provide the foundation for higher-level Emergency Operations Center (EOC), MACS, and ICS-related training.

Government/Public Sector experience with familiarity of operations and community engagement strategies. Knowledge of accessibility standards for digital content.

Skill in business English, e.g., correspondence formats, spelling, punctuation and grammar.

Ability to create clear, concise, and…