Director - HCM Sales

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape.

Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

Hybrid position located at our Santa Ana, CA location.

Our Director of HCM Sales oversees a team of Sales Executives. This position attracts, hires, coaches, mentors, and retains high performing Sales Executives in small business sales cycles with both net new and named accounts.

• Drive revenue through new client acquisition, current client penetration, meeting or exceeding all sales targets and performance metrics.
• Lead, inspire, manage, and mentor experienced sales executives to maximize their individual potential and professional growth as well as ability to function effectively as a team.
• Build a culture of accountability and urgency by transparently leveraging metrics and reporting to drive the right behaviors.
• Develop a deep understanding of our product messaging, technology platform, partner ecosystem, and competitive landscape.
• Cultivate an environment of teamwork, openness, creativity, and continuous improvement.
• Support and assist sales executives with all aspects of the sales process including client presentations, proposals, contract negotiations, and final close.
• Develop and maintain accurate forecasts.
• Identify topics and partner with sales trainer to plan product and competitive training sessions.
• Build excellent working relationships with all key business leaders, colleagues, and broader team.
• Listen carefully to prospects and clients to provide market feedback to the Product team and help prioritize functionality needed to drive sales opportunities.
• Partner with Professional Services team to provide new customers a seamless on-boarding experience.
• Creatively identify and help drive new programs to improve the sales organization.
• Collaborate with other senior leaders to establish strategic plans and objectives.

• Previous success as a SaaS software sales leader.
• Payroll and HCM experience preferred with a focus on small to mid-market targets.
• 10+ years software or SaaS sales experience with a focus on consultative solutions selling.
• 5+ years sales management experience in a rapidly growing and fast‑paced environment.
• Bachelor’s Degree preferred.
• Keen understanding of the SaaS model.
• Sales star and master negotiator.
• Experience working cross‑functionally, bridging gaps and relationships with Marketing, Product Marketing, Finance, HR, etc.
• Driven Achiever – You thrive on challenges and have a proven history of successfully leading teams to crush quotas and objectives.
• Proven ability to recruit, train and scale against aggressive growth targets.
• Demonstrated ability to accurately forecast sales results using Salesforce.

The base salary range for this position is $120,000 - $130,000, based on relevant experience, skills, and industry knowledge. The compensation package also includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay‑transparency laws. Applicants should apply via

• Medical, Dental, Vision, HSA, FSA - All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long‑Term Disability, and Short‑Term Disability.
• 401K Program with 3% safe harbor contribution.
• Employee Stock Purchase Program.
• Fitness Reimbursement Program.
• Self‑Managed PTO.

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer.