Outbound Product Manager - GTM

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone–freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

About the Role

Service Now is transforming how customers implement, adopt, and realize value from the Now Platform through AI-powered onboarding, setup, and implementation experiences. Otto for Setup and Platform Home are strategic products that help customers accelerate time-to-value, simplify implementation, automate setup activities, and drive successful adoption from day one. These solutions are central to Service Now's AI-first platform strategy and customer growth objectives.

We are seeking an Outbound Product Manager to lead the go-to-market strategy, customer adoption programs, field enablement, messaging, and value storytelling for Otto for Setup and Platform Home. This role sits at the intersection of Product, Sales, Customer Success, Marketing, and Executive Leadership, helping ensure customers successfully discover, adopt, and realize value from these strategic experiences.

What You Will Do

• Define and execute the outbound product strategy for Otto for Setup and Platform Home.
• Develop compelling positioning, messaging, and customer value narratives.
• Partner with Product Management to influence roadmap priorities through customer, partner, and field feedback.
• Lead launch planning and cross-functional readiness for new capabilities and releases.
• Create sales enablement content, presentations, demos, training materials, and competitive positioning.
• Build customer adoption strategies that increase engagement, implementation success, and product utilization.
• Develop executive-level storytelling that communicates customer outcomes and business impact.
• Partner with Customer Success, Professional Services, and Sales teams to accelerate customer onboarding and value realization.
• Drive customer advocacy programs, webinars, events, customer communications, and community engagement initiatives.
• Establish measurement frameworks and performance reporting to track product adoption and business outcomes.

Success Measures

Success in this role will be measured by:

• Growth in customer adoption and utilization of Otto for Setup and Platform Home.
• Improved customer onboarding and implementation outcomes.
• Reduced customer time-to-value.
• Increased implementation completion and deployment readiness.
  
  Growth in automation and AI-assisted setup experiences.
• Field readiness and sales enablement effectiveness.
• Customer satisfaction and customer outcome achievement.
• Executive and stakeholder alignment on product strategy and customer value.

Why This Role Matters

Otto for Setup and Platform Home are foundational to Service Now's vision of helping customers achieve value faster and with less effort. This role directly influences customer adoption, implementation success, platform growth, and long-term retention by ensuring customers successfully navigate their journey from onboarding to value realization. The successful candidate will play a key role in scaling Service Now's AI-powered customer experience strategy and driving measurable business impact across the customer lifecycle.

• 8+ years of experience in Product Marketing, Outbound Product Management, Product Management, Customer Success, or related roles.
• Experience working on platform level initiatives - you are the point person for ensuring different product teams are aligning to your programs and messaging
• Proven ability to create and execute go-to-market strategies for enterprise software products.
• Experience translating complex technical capabilities into clear customer value propositions.
• Strong storytelling, presentation, and executive communication skills.
• Demonstrated ability to drive cross-functional alignment across Product, Engineering, Sales, Customer Success, and Marketing organizations.
• Experience with SaaS, enterprise workflow platforms, AI, automation, or customer onboarding solutions preferred.
• Strong…