Services Digital Product Content Specialist

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** Job Description
**** Services Digital Product Content Specialist**## As a subject matter expert in digital marketing techniques with experience in the analytical chemistry or life sciences industry, you will:
* ** Own
* * the web presence strategy on  for the Services Division. Set strategy for the overall web page content working internally with product marketing managers, global marketing, and marcom functions. Define & lead the strategy for Services product information management (PIM) content, acts as advisor for ongoing content management.
* ** Liaison
* * to the Digital Enablement & Digital Channel teams to ensure strategic alignment and drive growth for the e-commerce channel.
* ** Manage
* * Services search-engine optimization (SEO) activities, including analysis and implementation, working with product managers and with the relevant stakeholders in the digital team. When appropriate work with the global marketing program management (GMPM) to align efforts in search-engine marketing (SEM) with SEO strategy to optimize online business growth.
* ** Participate
* * in global digital program activities as the Services representative where or when necessary.
* ** Support
* * GMPM, business marketing managers, and product management in creating relevant digital materials to drive successful new product launches and introductions with digital assets such as videos, landing pages, sales information, events, and related internal or external product communications.
* ** Coordinate
* * integration of relevant campaign-related digital content on

A.com and other relevant digital channels with Services pages on

A.com by working with global MPMs and other stakeholders as appropriate.
* ** Represent
* * Services as the primary point of contact with Agilent’s broader digital team, e.g. on team projects related to next generation technologies.
** Required Key Skills
*** Strategic mindset:
Reduces broad concepts and strategies into digital marketing projects. Leads the design/delivery of marketing programs/projects. Solves complex, high impact, program/process problems.
* ** Technology**:
In depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and Bright Edge. Recommends and directs appropriate usage of digital tools while understanding marketing programs and how to leverage appropriate technologies to support/enhance results.
* ** Promotion**:
Defines digital program strategy & goals in partnership with GMPM.  Provides content where possible in consultation with Product Managers including keywords for SEO and Google Adwords. Optimizes product positioning in buying journey.
* ** eCommerce**:
Understands best practices for online transactions to recommend, select and purchase.  Works with Digital teams and MPMs to optimize content for the customer buying journey, including regional variations.## ##
** Qualifications
* ** Bachelor's degree or equivalent
* 4+ years of experience in the services business across any industry
* Experience at an analytical instrument, life sciences, or technology company
* Experience with web page creation, SEO marketing automation and other digital marketing strategies
* In depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and Bright Edge. Understands appropriate usage of digital tools while understanding marketing programs, mapping the customer buying journey and how to leverage appropriate technologies to support/enhance results
* Prior experience in handling marketing and product content on websites within content management systems
** Additional Details
** This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least December 25, 2025 or until the job is no longer posted.

The full-time equivalent pay range for this position is $93,760.00 - $/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including…