Global Endovascular Franchise Director

Global Endovascular Franchise Director page is loaded## Global Endovascular Franchise Director locations:
United States - California - Santa Claratime type:
Full time posted on:
Posted Todayjob requisition :
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.##
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* JOB DESCRIPTION:

**** Job Summary/Main Purpose of Role:
** The Endovascular Franchise is a cornerstone of Vascular's business, contributing approximately $700 million in revenue and demonstrating a robust trajectory for future growth. Anchored by a best-in-class portfolio, this franchise represents a global expansion opportunity, positioning Vascular to redefine the market landscape through cutting-edge innovation and strategic advancements.

This role spans Upstream and Downstream Marketing, Marketing Communications, and Digital Enablers—critical pillars in shaping the franchise's evolution. Success in this space demands a visionary approach, where strategy meets execution to unlock new possibilities for engagement, adoption, and sustained market leadership.

As a rapidly evolving field, Endovascular interventions have seen transformative breakthroughs, with Abbott leading the charge through game-changing innovations like Esprit BTK and a complementary portfolio designed to set new standards in patient care. At its core, our mission is to revolutionize treatment for Peripheral Vascular Disease, tackling critical challenges such as reducing amputation rates and enhancing patient outcomes through next-generation technology and clinical excellence.

The Vascular business is at a pivotal moment—a rare inflection point where innovation, market dynamics, and patient needs converge to create unparalleled opportunities. By leveraging new product launches and expanding Abbott's global Endovascular footprint, we are poised to accelerate growth, strengthen our impact, and shape the future of vascular intervention.

We seek a transformational leader who thrives on calculated risk-taking, challenges industry conventions and pushes boundaries to propel the business to unprecedented heights. If you are driven by the pursuit of innovation and energized by disruptive change, this opportunity is yours to redefine.
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* Key Responsibilities:

*** Drive franchise-level decisions that are strategic, tactical, and operational.
* Demonstrate market knowledge to plan, execute, and achieve business objectives.
* Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch.
* Stay ahead of category competition, both direct and indirect, understanding implications and shaping strategic decision-making.
* Anticipate new market demands and creation of new markets, providing leadership for product/concept justification during the funding cycle to product development.
* Use market research, customer input, internal stakeholder feedback, and other means to ensure profitable and differentiated products are delivered to market. Ensure that appropriate customer requirements and design inputs are crafted to guide the development team.
* Provide leadership and direction to R&D and support organizations throughout the development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts).
* Direct go-to-market strategy for new product launches, including definition and segmentation of the market, targeting and positioning, new product reimbursement landscape, and all aspects of the marketing mix (product, price, promotion, and sales enablement).
* Own the product brand strategy and messaging architecture.
* Ensure launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch.
* Participate in strategic planning initiatives such as the portfolio management process and long-range strategic planning to…