Sales Manager
Job in
Santa Cruz, Santa Cruz County, California, 95061, USA
Listed on 2026-10-12
Listing for:
BENCHMARK
Full Time
position Listed on 2026-10-12
Job specializations:
-
Sales
Business Development, Hotel/Hospitality Sales, Sales Manager, B2B Sales
Job Description & How to Apply Below
** group, corporate, and association business**. This position will actively identify and pursue new business opportunities while maintaining strong relationships with existing clients, meeting planners, corporate accounts, and association partners.
The ideal candidate is a highly motivated hospitality sales professional with a proven ability to generate leads, close business, build long-term relationships, and achieve revenue goals. This individual will represent the resort in the marketplace and work closely with the Sales, Conference Services, Revenue Management, and Operations teams to deliver exceptional experiences for clients and guests.## Compensation & Incentive Opportunity
* Competitive base salary based on experience and qualifications.
* ** Quarterly bonus potential of up to 20% of base salary
** for achieving established sales goals, revenue targets, and performance quotas.
* Bonus eligibility is based on achievement of predetermined quarterly sales objectives and other applicable performance metrics.
* Opportunity to significantly increase total annual compensation through strong sales performance.## Benefits
* Medical, dental, and vision insurance options
* Employer-sponsored life insurance
* 401(k) retirement savings plan
* Paid time off and paid holidays
* Employee hotel and resort discounts
* Discounts on food and beverage, spa, and resort amenities
* Employee wellness and fitness benefits
* Opportunities for professional development and career advancement
* Employee recognition and engagement programs
* Complimentary or discounted employee parking, where applicable
* Additional benefits available based on company eligibility and plan guidelines##
Essential Duties and Responsibilities
* Proactively solicit and secure
** group, corporate, association, and other key market segment business
** to achieve established revenue and sales goals.
* Develop and maintain a strong pipeline of new and repeat business through prospecting, networking, referrals, client outreach, sales calls, and industry events.
* Build and maintain relationships with corporate decision-makers, meeting planners, association executives, third-party planners, and other key accounts.
* Conduct outside sales calls, virtual meetings, site inspections, client entertainment, and networking opportunities to generate new business.
* Respond promptly to sales inquiries and Requests for Proposals (RFPs) and effectively negotiate contracts to maximize revenue and profitability.
* Manage the sales process from initial inquiry through contract execution and turnover to the Conference Services and Operations teams.
* Conduct compelling site tours and presentations that showcase the resort's accommodations, meeting space, dining, amenities, and unique guest experience.
* Identify opportunities to increase total account value through guest rooms, meetings, food and beverage, spa, recreation, and other resort offerings.
* Maintain accurate and up-to-date account information, activities, opportunities, and forecasts within the company's CRM and sales systems.
* Meet or exceed assigned sales goals, booking pace, revenue targets, and activity expectations.
* Monitor market trends, competitor activity, and industry opportunities to identify new business and strategic sales initiatives.
* Represent the resort at industry events, trade shows, association meetings, networking functions, and client events as needed.
* Develop strong relationships with internal departments to ensure seamless communication and successful execution of contracted programs.
* Participate in weekly sales meetings, forecasting,…
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