Digital Marketing Specialist

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The Digital Marketing Specialist drives brand growth through digital storytelling, performance-driven content, and omni-channel activation. This role prioritizes content strategy, shopper marketing, and value creation across digital and offline touchpoints, with paid media as a secondary lever. We’re looking for a builder who can originate ideas from the ground up, find options, solve problems, and convert them into business impact. A passion for Asian food and culture is a strong plus.

• Develop and execute digital content strategies that build brand awareness and engagement across social and digital media platforms.
• Own content calendars, creative briefs, and short-form storytelling that reinforce brand voice and positioning.
• Partner with agencies and production teams to guide on-site product shoots, ensuring creative intent and brand standards are met.
• Identify and recommend paid amplification tactics to sensibly boost organic performance based on goals and available budget.

• Bridge digital and in-store experiences by aligning with retailer marketing programs and seasonal activations.
• Collaborate with media partners and influencers to plan and activate campaigns that ties storytelling to measurable commerce results.
• Use shopper insights and commerce data to identify opportunities that connect online engagement to product purchase.
• Manage project timelines, budgets, and external partners to ensure on-time, on-budget delivery of campaigns

• Strengthen the brand’s digital ecosystem and drive discoverability across owned and retail platforms.
• Audit and recommend best practices for  presence (product pages, banners, brand stores or landing pages) and execute updates independently or with partners.
• Manage integration between retailer platforms and brand-owned channels, ensuring consistent traffic flow, visibility, and message continuity.
• Coordinate updates for brand and product microsites, optimizing content flow and user experience to increase engagement and conversion.
• Partner with agencies or developers on website enhancements, SEO/SEM alignment, and campaign landing pages.

• Track core KPIs (reach, engagement, traffic, conversion) and translate insights into actionable recommendations for content and shopper marketing.
• Utilize analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, retailer dashboards) to evaluate performance and identify optimization opportunities.
• Work cross-functionally with marketing, product management, and sales teams to prioritize digital initiatives and maintain clear execution rhythms.
• Proactively propose ideas, test formats, and improve processes; ensure transparent communication and post-campaign learnings.

• Bachelor’s degree in Communications, Marketing, Public Relations, or Journalism.
• 4 to 6 years of experience in digital marketing, content strategy, or shopper marketing, preferably within the CPG or food industry.
• Proven experience in content strategy and execution, with the ability to plan, produce, and optimize assets that drive engagement.
• Strong grasp of shopper marketing and eCommerce, with experience connecting digital activity to retail performance and in-store activation.
• Certifications in areas like Google Analytics, or general Digital Marketing is a plus.

• Digital-first mindset with a strong understanding of social media, web platforms, and emerging digital trends.
• Strong grasp of shopper marketing and eCommerce, with experience connecting digital activity to retail performance and in-store activation.
• Familiarity with website or microsite management, SEO, traffic optimization, and analytics tools.
• Ability to handle product sampling, influencer seeding, and logistical coordination when needed to ensure seamless campaign delivery.
• Creative problem solver with a builder’s mindset, proactive in finding solutions and proposing new approaches.
• Excellent communication skills; able to communicate clearly and concisely across teams…