Marketing Innovation Manager

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The Marketing Innovation Manager leads early-stage innovation by identifying emerging trends, uncovering consumer insights, and translating them into strategic product opportunities. This role blends creative intuition with analytical discipline, turning cultural and market signals into actionable strategies that drive meaningful business growth. A strong understanding of Asian food culture is highly valued to ensure relevance and authenticity in the U.S. market.

• Trend Discovery & Insight Development
  • Identify and analyze emerging food, lifestyle, and cultural trends using diverse data sources and industry tools.
  • Connect trend observations to consumer needs, category dynamics, and whitespace opportunities.
  • Translate insights into clear consumer inputs that guide product and portfolio strategy.
  • Share insight learning with cross‑functional teams to align on priorities and focus.
• Innovation Strategy & Concept Development
  • Lead concept development using insights, data, and competitive benchmarking.
  • Build consumer‑focused concept briefs and align direction with internal partners (Procurement, Product Management, Sales).
  • Review sourcing options and evaluate OEM opportunities with Procurement and Product Management teams.
  • Ensure that innovation projects are insight‑backed and aligned with business strategy.
• Go‑to‑Market Collaboration
  • Partner with cross‑functional teams to shape launch strategies, messaging, and early‑stage consumer touchpoint planning.
  • Work with Brand Communications to ensure innovation stories are compelling and culturally grounded.
  • Monitor post‑launch performance, analyze results, and integrate learnings into future planning.

• Bachelor's degree in Marketing, Business or related field; MBA preferred.
• 5 years in innovation, brand marketing, product marketing or related roles within CPG or food.
• Experience leveraging insight tools and frameworks to validate opportunities.
• Strong interest or experience in Asian food and U.S. consumer culture.
• Experience in the food industry, especially with a focus on Asian food innovation, is highly desirable.
• Certifications in relevant innovation platforms (e.g., Design Thinking, Advanced Analytics, Salesforce Marketing Cloud Consultant) is a plus.

• Strong ability to interpret trends, data, and competitive landscapes into strategic direction.
• Excellent collaboration and communication skills with proven cross‑functional leadership.
• Strategic thinker with both analytical rigor and creative intuition.
• Business Acumen:
  Understands profitability, competition, and long‑term value creation.
• Trend Fluency:
  Detects and interprets cultural and category signals.
• Insight‑to‑Execution:
  Moves from insight to actionable product strategies.
• Cross‑Functional
  
  Collaboration:
  
  Works effectively with sales, procurement, product teams.
• Cultural Intelligence:
  Leverages Asian food understanding to guide authentic innovation.

Work in a comfortable office environment. Occasional extended hours to meet deadlines. Marketing projects may require on‑call availability, including weekends, early mornings, evenings, and holidays. Managers may be required to travel domestically or internationally for business purposes, such as attending parent‑company meetings or visiting branch offices for marketing analysis and campaign support.

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life & accident insurance
• Pet Insurance
• 401(k) with company matching
• 19 days of paid time off
• Wellness program and EAP assistance
• and much more!
• Most benefits require employee contribution

Pre‑employment Drug testing is required.

Must be authorized to work in the United States on a full‑time basis for any employer.

Principals only. Recruiters, please do not contact this job posting.