Regional Sales Manager – Western U.S

The Regional Sales Manager is a high-impact field leadership role responsible for driving profitable

revenue growth within an assigned territory. This is fundamentally a direct business development

role: you are expected to build your pipeline through your own outreach and relationship

development — with electrical distributors, electrical contractors, lighting specifiers, and end users

— not simply manage an existing rep agency network.

Rep agencies are one channel within your toolkit. You will recruit, develop, and hold them

accountable for performance — but you will also carry your own direct relationships and project

pipeline. The right candidate knows how to open doors independently, close opportunities, and

build Aleo’s presence in markets where we are not yet a known name.

This role reports to the VP of Sales & Marketing and operates with significant autonomy in the field,

supported by Aleo’s inside sales, technical support, and marketing teams.

Proactively develop new business through direct outreach to electrical distributors, electrical contractors, lighting specifiers, ESCOs, and commercial end users — independent of rep agency activity

• Build and own a personal pipeline of project opportunities within the region; track, advance, and close opportunities through the full sales cycle
• Establish and maintain direct working relationships with key distributors in the region, including joint account calls, line reviews, and inventory planning
• Cultivate direct relationships with electrical and general contractors who specify or purchase
• Identify underserved markets, untapped accounts, and competitive displacement opportunities; develop and execute a strategy to penetrate them
• Deliver compelling sales presentations, value propositions, and product demonstrations to decision-makers across all channel levels
• Comfortable with cold calling and developing business in markets where Aleo may not yet have brand recognition
• Recruit, onboard, and manage the performance of independent manufacturer’s rep agencies within the region as a supplementary sales channel
• Train, motivate, and support rep agencies on Aleo’s full product line, controls platform, and
• Evaluate rep performance and make recommendations for agency changes (additions, transitions, or terminations) in partnership with VP of Sales
• Participate in the development of annual agency sales goals and territory performance agreements (TPAs)
• Communicate and enforce company pricing policies, programs, and standards in the field
• Utilize CRM software to log all account activity, leads, opportunities, and pipeline updates consistently
• Manage the opportunity pipeline and open quotations within the region
• Provide quarterly sales forecasts including product category and item-level forecasts to support inventory and purchasing planning
• Submit trip reports following each territory visit
• Collect and report competitive intelligence including pricing trends, product activity, and
• Prepare and present a formal regional performance report to leadership semi-annually
• Support marketing initiatives including product launches, sales training events, trade shows, and customer demonstrations
• Provide input on product improvements, new product development, and process enhancements based on field insights
• Collaborate with inside sales, technical support, and marketing to deliver a seamless

• Minimum 2–3 years of sales experience in the commercial lighting, electrical, or adjacent
• Demonstrated track record of opening new accounts and growing revenue through direct outreach — not solely through rep or distribution relationships
• Established direct relationships with electrical distributors and/or electrical contractors in the commercial market
• Comfortable with cold calling and developing business in markets where Aleo may not yet have brand recognition
• Strong presentation and communication skills — written, verbal, and visual
• Self-starter with high personal accountability, a hunter mentality, and a drive to win
• Proficient in CRM tools (Salesforce, Hub Spot, or similar) and standard business software
• Willing and able to travel up to 75% within the assigned region