Digital Media Analyst

Overview

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Meow Wolf opens portals of possibility. Come as you are! We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity
  :
  We believe the act of creating together amplifies possibilities.
• Provocative Playfulness
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  We celebrate the unexpected because it is the doorway to discovery.
• Outsiders Welcome
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  We are all outsiders at heart, and we create space for everyone to feel like they belong.
• Authentic Compassion
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  We are “kind punks” - supportive to each other and standing up for what we believe in.
• Audacious Courage
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  We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description: Meow Wolf is seeking a Digital Media Analyst to power data-driven decision-making across our rapidly expanding marketing team. If you love turning complex data into clear insights, thrive on performance metrics, and want to play a key role in optimizing campaigns that fuel curiosity and creativity, this is your opportunity.

Location: On-site or Remote, providing the candidate resides in one of the following markets:
Santa Fe, NM;
Denver, CO;
Las Vegas, NV;
Houston, TX;
Dallas, TX;
New York, NY; or Los Angeles, CA

Compensation: The salary range for this position is $65,600 to $88,560. Compensation is based on location and experience.

Deadline: The deadline for submitting applications for this position is August 15, 2025. Meow Wolf reserves the right to extend this deadline if needed.

Meow Wolf is seeking a Digital Media Analyst to power data-driven decision-making across our rapidly expanding marketing team. If you love turning complex data into clear insights, thrive on performance metrics, and want to play a key role in optimizing campaigns that fuel curiosity and creativity, this is your opportunity. As our Digital Media Analyst, you’ll build and maintain dashboards, deliver actionable reports, and analyze performance across paid, owned, and earned channels.

You’ll work cross-functionally to support campaign measurement, attribution modeling, and forecasting ensuring our media strategy is both effective and efficient. Collaborating with multiple teams to ensure clean tracking, unified reporting, and a clear understanding of the customer journey. From identifying growth opportunities to presenting insights to leadership, you’ll be at the heart of the data engine that helps bring Meow Wolf’s story to life and drives our next chapter.

• Build and maintain dashboards in Looker Studio, GA4, Thought Spot, and Amplitude to support marketing performance tracking
• Integrate data from Google Ads, Meta, Tik Tok, CRM systems, email platforms, and Google Analytics
• Deliver weekly, monthly, and quarterly reports with clear, actionable insights for stakeholders
• Analyze performance across paid media, email, and web channels, including traffic sources and conversion paths
• Conduct competitor research, cohort analysis, and basic customer lifetime value calculations
• Help design and evaluate A/B and incrementality tests; contribute to forecasting models
• Identify optimization opportunities across channels and provide data-backed recommendations on creative and targeting
• Respond to ad-hoc reporting requests and support day-to-day marketing analysis
• Present findings to the team and assist with training on reporting tools and dashboards
• Document processes and contribute to building a shared knowledge base

• 3-5 years of experience in digital…