Senior US Marketing Manager, Incontinence

Full time

Cardinal Health’s Global Medical Products and Distribution (“GMPD”) segment, focuses on U.S. and International Products and Distribution businesses. We offer industry expertise and an expanding portfolio of safe, effective medical products that improve quality, manage costs and reduce complexity. The Incontinence Care portfolio includes underpads, briefs, protective underwear, and other essential healthcare solutions designed to provide comfort, dignity, and protection for individuals managing incontinence.

These products serve patients across acute care hospitals, long-term care facilities, nursing homes, and home care settings.

Marketing is responsible for assessing customer needs, market conditions, and competitive dynamics to inform business strategy. The team drives growth through the development, commercialization, and ongoing optimization of products and services that deliver meaningful value to customers and patients.

Senior US Marketing Manager, Incontinence will lead a team of marketing professionals responsible for developing and executing commercial strategies that drive market share growth, revenue expansion, and customer adoption. This leader will leverage market insights, customer feedback, and business analytics to guide strategic decision‑making while fostering a high‑performing, collaborative team culture.

• Lead, coach, and develop a team of downstream marketing professionals, establishing clear priorities, performance expectations, and growth opportunities.
• Build a high‑performing team culture focused on accountability, collaboration, innovation, and continuous improvement.
• Own the downstream marketing strategy for the Incontinence portfolio, aligning initiatives to business objectives and growth targets.
• Develop and execute commercialization plans, including product launches, customer campaigns, sales enablement programs, pricing strategies, and market development initiatives.
• Serve as the business leader and subject matter expert for the Incontinence portfolio, translating customer and market insights into actionable growth strategies.
• Partner closely with Global Product Management, Sales, Enterprise Marketing, Customer Engagement, Commercial Enablement, Clinical Affairs, Supply Chain, Regulatory Affairs, and Finance to drive business performance.
• Establish and monitor key performance indicators (KPIs) to assess business performance and marketing effectiveness.
• Partner with Sales leadership to develop growth strategies, support customer engagements, and strengthen market positioning.
• Contribute to pricing strategy, promotional effectiveness, contract performance, and portfolio profitability.
• Maintain accountability for portfolio P&L performance, including revenue growth, margin expansion, forecast accuracy, and SG&A management.
• Serve as executive sponsor for key customer relationships, industry associations, key opinion leaders, and external partners.
• Champion customer‑centric innovation by identifying unmet needs and translating them into differentiated commercial solutions.
• Drive organizational alignment and influence cross‑functional stakeholders to execute strategic priorities.
• Other duties as assigned.

• 8+ years of progressive experience in marketing, product marketing, downstream marketing, commercial strategy, or related healthcare disciplines preferred.
• Prior people leadership experience with a demonstrated ability to build, develop, and retain high‑performing teams.
• Experience leading commercialization strategies, portfolio management, product launches, pricing initiatives, and demand generation programs.
• Strong business acumen with experience managing revenue growth, profitability, forecasting, and financial…