Brand Marketing Senior Manager

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.

Lumen is building the trusted network for AI, and the way we tell that story matters as much as the story itself. We are looking for a Senior Manager, Brand Marketing to help bring the Lumen brand to market at national scale.

Reporting to the Director of Brand Strategy, this role is a strategic right hand in leading the strategy, execution, and optimization of the Lumen national brand campaign. In particular, you will manage the day-to-day relationship with our brand creative and media agencies in close partnership with our internal teams, ensuring every idea and tactic that reaches market ladders back to a single, coherent brand strategy across paid, owned, and earned channels.

This is a highly cross-functional, high-visibility role for a brand marketer who is part strategist, part storyteller, and part operator. An ideal candidate will be comfortable moving between the whiteboard, the creative review, and the performance dashboard, and bringing big ideas and learnings to leadership.

• Lead the strategy, execution, optimization, and roadmap for the Lumen national brand campaign in partnership with the Director of Brand Strategy, keeping milestones, cross-functional inputs, budget, and outcomes aligned.

• Translate the brand platform into an integrated, multi-market campaign plan across paid, owned, and earned channels, ensuring all work ladders back to a coherent brand narrative.

• Develop and maintain the enterprise brand messaging framework as the single source of truth, adapting messaging by audience, market, channel, and funnel stage while safeguarding one brand voice.

• Partner with External and Internal Communications, Product Marketing, Creative, Events, DX, and Sponsor ships teams to cascade campaign messaging and equip partners to use the framework.

• Manage the day-to-day brand creative agency relationship in partnership with the internal creative team, from briefing and concept development through testing, production, scope, budget, and performance accountability.

• Partner with the Brand Measurement lead to translate campaign performance and brand-health results into clear leadership recommendations, with a practical point of view on what to continue, change, or test next.

• Present strategy, recommendations, progress, and results to senior stakeholders clearly and confidently.

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field — or equivalent professional experience.

• 10+ years of experience in brand and integrated marketing, brand strategy, or advertising, including national campaigns.

• Demonstrated ownership of messaging frameworks, brand narratives, or campaign message architecture across multiple audiences and channels.

• Proven experience managing external creative and media agencies, including budget responsibility.

• Experience with campaign measurement, brand tracking, and testing

• Experience partnering with external…