Event Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our 2644 30th Street, Santa Monica office.

The Event Manager will play a pivotal role in producing our events designed to deliver exceptional customer experiences, while also driving revenue and increasing attendee numbers. These events must align with customer needs and ensure a strong return on investment (ROI) for both attendees and exhibitors. The Event Manager will work collaboratively with various internal teams, including Sales, Marketing and Operations, to support the creation, design, and delivery of these events, with a focus on innovation, customer experience, and operational excellence alongside the VP of Events.

• Gain a deep understanding of the market to support the development and delivery of events tailored to market needs and customer expectations.
• Collaborate with the VPof Events and Event Director to design events that appeal to all customer groups, from attendees to exhibitors, ensuring a clear value proposition and strategy that demonstrates ROI and return on time.

• Support the creation of innovative and interactive experiences at events, while adhering to budget and P&L forecasts.
• Collaborate on new ideas and agile event formats to engage customers in unique and valuable ways.

• Assist in interpreting customer insights through data and feedback to enhance the relevance and value of the event.
• Define project scope, setting goals, creating detailed project plans, allocating resources, and establishing timelines.
• Regularly monitor project progress against the plan, identifying potential issues, and taking necessary actions to stay on track.
  
  Ensuring project deliverables meet quality standards and requirements.

• Support event marketers in reviewing materials (emails, websites, press releases, etc.) and ensuring messaging aligns with customer needs.
• Manage the planning and execution of event floor features and activations, in collaboration with the VP, Events, and Operations teams.

• Maintain comprehensive event timelines, project plans, and post-event reports, ensuring all teams are aligned and deliverables are met.
• Act as the central communication point between Sales, Operations, Marketing, Retail, and Events ensuring seamless coordination and understanding of the event plan.
• Assist the Event VP in annual financial planning and monthly forecasting process, ensuring all activations and features stay within budget.
• Create mini-budgets for activations, raise purchase orders (POs), and track expenses to ensure financial targets are met.
• Serve as a liaison between the Event Operations and Sales teams to communicate bespoke event requirements, ensuring clear specifications and cost management.

• Responsible for representing the company in the market, building strong client relationships, and driving business growth through direct engagement and tailored solutions on behalf of Event VP.

• Demonstrable experience in large-scale or B2B events and/or exhibitions, preferably with a marketing background.
• Proven ability to manage multiple projects, adhering to timelines while demonstrating flexibility when needed.
Strong ability to build relationships across various teams and stakeholders, working effectively to achieve common goals.
• Experience in managing budgets, including creating mini budgets for event features, raising purchase orders, and tracking expenses.
• Excellent time management, organizational, and analytical skills with an ability to solve problems and react quickly to changing circumstances.
• Proven communication skills with the ability to provide…