Senior Technical SEO Manager, AWS Search Marketing

Senior Technical SEO Manager, AWS Search Marketing

Amazon Web Services (AWS) is seeking an experienced, results-driven Senior Marketing Manager specializing in Search Engine Optimization who will operate as a strategic technical leader responsible for developing and implementing SEO strategies that drive improved experiences for all search users that engage AWS.

• Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans
• Develop and execute comprehensive SEO strategies that align with AWS marketing business priorities and drive measurable customer acquisition – seek to identify areas where SEO best practices are not applied and seek to drive change
• Stay ahead of evolving algorithms and SEO best practices, while contributing to GEO/AEO opportunities

• Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML, and other applicable terms
• Use data and enterprise SEO tools (Google Search Console, seo Clarity, Screaming Frog, Botify, etc.) to provide insights and receive stakeholder buy-in
• Audit or facilitate vendor audits for the AWS website and other properties

• Build and champion a culture of testing by enabling teams to leverage testing tools owned by the search team
• Drive data-driven decision making about on-site customer experience through test results and analysis
• Measure and communicate the results of SEO initiatives to stakeholders at all levels

• Communicate effectively with peers and upward to senior leadership, demonstrating ability to escalates appropriately
• Serve as the primary SEO partner to web teams, front-end and back-end engineering, Information Architecture teams, search product managers, and content teams
• Drive a culture of SEO best practices that permeates through the organization
• Operate with autonomy while collaborating across technical and non-technical stakeholders

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
• Demonstrated experience using enterprise SEO tools such as Google Search Console, Moz, seo Clarity, Screaming Frog, Botify, or similar platforms
• Experience collaborating with technical and non-technical stakeholders to implement SEO strategies
• Track record of taking SEO initiatives from concept to completion with measurable results

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Experience in B2B, digital advertising, and ad-tech products/services
• 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
• Experience collaborating with technical and non-technical stakeholders to implement SEO strategies
• Track record of taking SEO initiatives from concept to completion with measurable results
• Experience communicating results to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Job : A3123929