Associate Media Director

Associate Media Director

The Associate Media Director at Syneos Health Commercial Solutions will support execution of media strategy alongside agency teams, work with search, social, programmatic teams, collaborate with the Data Science practice, manage personalized media plans for target audiences, own campaign management, and grow and maintain partnerships across the media group.

• Provide input and recommendations on appropriate channel mix and consideration set development for clients
• Continuously improve our offering and scale it appropriately
• Work with partner agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, analytics, and vendor partners
• Develop close working relationships with client and agency brand teams to grow adoption of media as part of a holistic go‑to‑market strategy, connecting media KPIs to brand business KPIs
• Develop, apply and share best practices for desk operations, communication, campaign management, cross‑departmental reach, measurement planning, and reporting
• Continuously provide trends and POVs across agencies to communicate value to clients
• Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics

• Create intuitive presentations for internal and external key stakeholders
• Lead development and presentation of detailed media recommendations with external partners
• Collaborate with data science and analytics to develop measurement plans that include non‑media channels
• Own the success and overall KPI results of assigned media programs and clients

• Assist in delivery of media strategy consulting to internal agency staff and client teams
• Provide liaison services between the Integrated Media Team and third‑party agencies

• Ensure media strategies align with AOR strategic foundation
• Maximize creative work by supporting agencies to reach fullest potential via selected channel placements

• Hands‑on experience with ad technologies including data management platforms, DSPs, SSPs, ad‑verification, and third‑party data providers
• Familiarity with data visualization tools
• Experience with ad serving solutions, tag management, and operations

• Bachelor’s degree
• 6+ years progressive programmatic, ad operations, or biddable media experience in sales, agency, or ad tech
• Experience designing and implementing pharmaceutical media campaigns
• Knowledgeable in audience buying and vendor contacts and capabilities
• Excellent presentation skills and a history of successful client engagements
• Exceptional organizational skills, multi‑tasking capabilities, and detail orientation
• Strong analytical and quantitative skills

The annual base salary ranges from $115,000 to $130,000, with eligibility for commissions/bonus based on company and/or individual performance.

Competitive compensation package, health benefits (medical, dental, vision), 401(k) company match, flexible paid time off and sick time, and other benefits per location.

Mid‑Senior level

Full‑time

Marketing and Sales

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).

We are powered by Syneos Health, a global professional services organization that helps the biopharmaceutical industry shorten the distance from lab to life. With a proven pedigree in health, we enable customers to make important decisions and bring life‑changing solutions.