Principal Product Designer

Disney Entertainment and ESPN Product & Technology

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Design is centrally responsible for the design supporting all consumer-facing and business products and tooling for the Disney Entertainment & ESPN portfolio, including sports, entertainment, enterprise, UX, creative services and design research.

About Disney Streaming Product Design:

Disney Streaming Product Design is home to the designers redefining how audiences experience entertainment. We build across platforms that reach millions every day, and we’re constantly exploring what’s next. Whether it’s how stories are watched, interacted with, or felt, our goal is to design experiences that move people.

About the Role:

We’re looking for a Principal Product Designer for Emerging Experiences (XR/VR) to lead the next generation of immersive storytelling at Disney+. You’ll partner closely with product, engineering, and content teams to imagine, design, and deliver spatial experiences that feel magical, intuitive, and grounded in great product strategy.

This is a high-impact design leadership role focused on creating clarity from ambiguity, translating emerging tech into human-centered design, and mentoring a team that thrives on curiosity and experimentation. You’ll help define the design vision for XR and spatial computing across the Disney portfolio, guiding how users discover, interact with, and immerse themselves in three-dimensional environments.

We’re seeking a designer with deep product strategy instincts, exceptional interaction design craft, and strong leadership experience. You’ve built experiences that blend world-class usability with new paradigms of interface and interaction. You care as much about design as you do about the people behind it, and you partner with PMs as a true strategic peer, shaping a compelling narrative that builds trust with executive leaders and resonates with users alike.

• Lead and inspire a small team of designers through early-phase generative research, concept discovery, rapid prototyping, and iterative design for XR and spatial computing experiences.
• Define the product strategy and user experience vision for Disney+ on XR platforms, collaborating with PM, Engineering, and Research partners.
• Translate abstract product concepts into spatial systems, gestures, and storytelling-driven interfaces.
• Drive alignment across product, engineering, and executive stakeholders through storytelling, clear design documentation, and product vision presentations.
• Establish high standards of visual and interaction design craft that can evolve with emerging technologies.
• Champion accessibility, inclusivity, and user comfort in immersive environments.
• Mentor designers and foster a culture of confidence, accountability, and continuous learning.
• Partner with the Design Ops and Design Systems teams to evolve shared tools, processes, and libraries for immersive design.
• Stay close to users through research and experimentation, helping define what “watching” means in 3D, spatial, and mixed-reality contexts.

• 10+ years of experience designing for consumer products or platforms, with at least 2 years exploring XR/VR/AR or spatial interfaces.
• Bachelor’s degree and/or equivalent work experience.
• Proven ability to lead design strategy and execution from concept to launch in cross-functional environments.
• A portfolio demonstrating strong UX systems thinking, visual excellence, and…