Associate Manager, Consumer Products Marketing & Franchise

Team Name:

Job Title:
Associate Manager, Consumer Products Marketing

Location: Santa Monica, CA
Reports to: Sr. Director, Licensing (AB) & Head of Partner Marketing (XGS)

Position Overview

We are seeking a dynamic and detail-oriented Associate to manage consumer products franchise coordination, partner marketing and go-to-market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct-to-consumer platforms and other activations, and developing go-to-market strategies. The ideal candidate will bring a blend of project management, marketing and creative sensibility, and operational rigor to support our expanding program.

Position Summary

Marketing Planning & Execution

• Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team
• Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.
• Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations.
• Support global go-to-market planning and long-lead commercial strategies in partnership with the category, DTC and collabs teams.

Call of Duty / Activision Franchise Coordination

• Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)
• Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.
• Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.
• Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.

Project & Partner Management

• Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate
• Track and report KPI’s for campaign performance, partner engagement, and creative throughput.

Detailed Responsibilities

• Partner Marketing Manage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc.
  Review and approve all marketing plans and provide strategic input.
  Collect impressions, impact metrics for our top campaigns every quarter.
  Maintain XGS team quarterly launch calendar.
  Route all creative campaigns, social, web, creative posts for approval through appropriate marketing teams.
  Downloadable Content Strategy:
  Maintain and track all DLC requests for all franchises (WoW, DIV, HS, COD).
  Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.
  Retail Strategy:
  Support Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategy.
  Sync with RBDM and category team on a recurring basis.
  Build relationships with , social, community teams across all franchises.
  Set up quarterly in-person meetings to build relationships.
• Franchise Coordination Call of Duty Franchise POC:
  Schedule monthly meetings with the business leads (Matt Cox, Tyler). Prepare and maintain quarterly updates to present.
  Schedule bi-weekly meetings with Brand/Social teams.
  Attend weekly creative approval meetings with Alex, Kellen, etc.
  Attend weekly legal approval meetings.
  Schedule monthly meetings with Studios as needed for game updates. Prepare and summarize game updates via emails/decks and send to team.
  Maintain COD franchise one sheets, retail decks, Franchise decks.
  World of Warcraft Marketing:
  Attend weekly cross functional meetings, update with CPG activities. Prepare and…