Growth Marketing & Operations Manager

About Tapcart

Tapcart is the leading mobile app platform for the world’s fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.

Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Grove Collaborative, and Ruggable trust Tapcart to turn mobile traffic into high‑retention, high‑growth relationships — with mobile apps launched in hours, not months.

We’re looking for a Growth Marketing & Operations Manager to join our growing marketing team to play a critical role in propelling Tapcart into the next phase of the business.

The Marketing team sits at the center of Tapcart’s GTM motion, playing a critical role in pipeline growth necessary to maintain and expand our sales operations. Tapcart has lofty goals in 2026 – the Growth Marketing & Operations Manager will be essential in feeding our pipeline growth through creative and strategic initiatives, while also maintaining reporting/operational hygiene that aids our GTM team in scaling effectively.

The candidate filling this role will have a unique combination of skills – creative problem solving, strategic thinking, and operational efficiency to balance the growth marketing and general GTM team needs. The partnership between this candidate and our Rev Ops team is essential, ensuring tracking, attribution, and Salesforce hygiene are maintained at a high level.

• Be a catalyst for pipeline growth:
  You’ll take ownership of the growing pipeline and help define how we scale demand at our next stage of growth.
• Build a culture of creative experimentation:
  You’ll lead ongoing testing across channels, messages, and motions, turning curiosity into insight and insight into momentum.
• Transform experiments into scalable growth engines:
  As you uncover what works, you’ll help turn early wins into durable, repeatable programs that can scale with the business.
• Strengthen the connection between Marketing, Sales, and Rev Ops:
  You’ll ensure marketing efforts translate into high‑quality, measurable pipeline by partnering closely with Sales and Rev Ops.
• Lay the foundation for operational excellence:
  You’ll help bring structure, clarity, and consistency to our growth motion, so we have systems that can scale as we grow.

• Hands‑on growth experience:
  You’ve driven demand or pipeline growth in a B2B SaaS environment and are comfortable owning results in a fast‑moving, resource‑conscious team.
• Experimentation mindset:
  You know how to design tests across multiple demand channels (paid, outbound, partnerships, events, etc.). You can evaluate outcomes, and iterate quickly, balancing creativity with strategy and discipline.
• Lifecycle marketing experience:
  You’ve built or managed lifecycle programs that nurture prospects and customers across stages—using segmentation, personalization, and timely messaging to drive engagement and pipeline impact.
• Strong analytical instincts:
  You’re fluent in funnel metrics, pipeline reporting, and performance analysis, and you use data to guide decisions.
• Marketing & revenue operations fluency:
  Experience working with CRM and marketing automation tools (Salesforce, Hub Spot), with a strong appreciation for clean data, attribution, and process.
• Pipeline‑savvy perspective:
  You understand how marketing influences revenue at a company like Tapcart, from first touch through opportunity creation.
• Operational builder mentality:
  You enjoy creating structure where it’s needed, improving processes, and setting up systems that scale.
• Cross‑functional collaborator:
  You work naturally with Rev Ops, Sales, Product, Marketing, and Leadership to align on goals and execution.
• AI‑powered operational leverage:
  You leverage AI tools to accelerate growth and execution—using them to speed up experimentation, generate and refine messaging, analyze performance data, automate workflows, and unlock insights that would be hard to surface manually.
• Comfort with ambiguity:
  You’re energized by building in an…