Subaru Brand Consultant

Santa Monica, CA | Subaru | Japanese brand | Brand specialist | Sales | No automotive experience required | Hospitality experience welcome | Outdoor lifestyle welcome | Westside LA | Los Angeles | West Los Angeles | Veterans encouraged to apply | $50,000 - $120,000+ OTE

• You're a warm, authentic communicator who connects with people by being genuinely interested in them -- Santa Monica Subaru buyers choose this brand because it reflects something about who they are, and the Brand Specialist who earns their trust does it the same way: authentically, not with a script
• You come from hospitality, outdoor and lifestyle industries, fitness, wellness, education, or another values-driven guest-facing environment -- automotive experience is not required, but genuine care for the people you work with and a track record of earning trust are
• You want to build a sales career at a Westside LA Subaru store where the ownership community is loyal, values-conscious, and deeply connected to the brand -- and where the Brand Specialist who represents those values honestly builds a book of returning clients that sustains itself

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea:
do right by people, every time.

Subaru of Santa Monica serves one of Southern California's most values-aligned and brand-loyal ownership communities. Subaru buyers on the Westside choose this brand with intention -- for safety, reliability, outdoor capability, and a brand identity that resonates with how they live. They're informed, unhurried, and they remember the people who took the time to actually understand what they needed. The Brand Specialist here doesn't need an automotive background.

They need the authenticity, the curiosity, and the genuine hospitality instinct to earn the trust of a buyer who already loves the brand and is deciding whether they love the person selling it to them. We train everything else.

• Welcome guests with genuine curiosity -- understanding how they use their vehicle, what matters most to them, and what brought them to Subaru before presenting anything
• Develop deep Subaru product knowledge through paid training -- learning the full lineup, standard safety technology, AWD systems, outdoor capability credentials, and the Solterra EV well enough to guide an informed Westside buyer confidently
• Present vehicles, conduct test drives, and guide purchase decisions with transparency and without pressure -- the Subaru buyer responds to honesty and is put off by anything that feels like a technique
• Build and manage a client pipeline through consistent, disciplined follow-up and CRM use -- returning guests and referrals are the foundation of a high-earning Brand Specialist career in this community
• Collaborate with finance and management to deliver a seamless, low-pressure purchase experience from first contact through delivery
• Meet monthly targets across volume, gross, and CSI
• Represent Subaru of Santa Monica and Swickard's hospitality standard in every guest interaction

• No automotive experience required -- paid Subaru brand and product training provided from day one
• Hospitality, outdoor and lifestyle industries, fitness, wellness, education, or comparable guest-facing experience strongly preferred -- backgrounds where genuine care for people and authenticity are the standard transfer directly to Subaru's Santa Monica buyer profile
• Warm, authentic presence -- Westside Subaru buyers are values-driven and perceptive. The Brand…