Product and Service Innovation Specialist

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Santa Rosa, California

• Research consumer and Member financial needs, priorities, behaviors, frustrations, and pain points to develop actionable insights. Develop journey maps.
• Benchmark product and service offerings of direct competitors, credit unions, fintechs, and others.
• Analyze market and Member data, demographics, behaviors, and metrics.
• Assess current-state products and services to support processes and operations.
• Develop in-depth product knowledge and relationships in assigned product areas within Redwood Credit Union.

• Facilitate internal meetings, workshops, and discussions to identify, craft, rework, socialize, and advance innovation opportunities.
• Define and recommend strategically differentiated solutions to bring new products or product enhancements to life.
• Partner with Compliance, Finance, IT, Member Experience, and lines of business to understand and address regulatory requirements, financial implications, technology needs, impacts to the total Member experience, and other organizational/operations changes required.

• Support activities and projects to implement and launch new products and services.
• Support digital teams in creation of new and enhancements to existing digital experiences.
• Support Marketing & Communications in the development of product marketing strategies and tactics.