Associate Brand Manager

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Full Time Clerical Santa Rosa, CA, US

9 days ago Requisition

Salary Range: $81,500.00 To $99,000.00 Annually

Bronco Wine Company is seeking a dynamic, strategic, and hands‑on Associate Brand Manager to support and partner with our Senior Brand Manager across brand innovation, growth initiatives, and market activation. This role is ideal for a curious, driven marketer with a passion for wine and CPG, a commercial mindset, and the energy and creativity to reinvigorate brands with fresh positioning and execution.

You will be immersed in a fast-paced, collaborating cross‑functionally to deliver brand excellence from concept to shelf and from DTC to on‑premise.

You’ll join a family‑owned industry leader where your voice matters and your creativity can truly shine. With a portfolio of respected, evolving brands and a culture rooted in innovation, sustainability, and community, you’ll help shape the next chapter of wine marketing. If you’re ready to roll up your sleeves, collaborate across teams, and make a real impact. This is your place to grow.

• Support development and execution of annual brand plans and innovation roadmaps (SKUs, packaging updates, line extensions) in partnership with Senior Brand Manager.
• Drive data‑backed analyses (shipments, depletions, distribution, velocity, trade channel performance) and present business review insights with actionable recommendations.
• Monitor and track brand P&L components — marketing spend, forecast vs actual, COGS, margin impacts — and manage budget/PO/vendor coordination for brand projects.
• Coordinate packaging/label development and compliance reviews (ensuring brand standards, regulatory adherence, speed‑to‑market).
• Develop trade‑ and consumer‑facing tools: sales/distributor presentations, DTC/web content, influencer/social assets, experiential event materials, and POS.
• Plan, activate and support key events, wine competitions, tastings, distributor/retailer trainings, and field‑based trade programs to drive brand visibility and velocity.
• Manage social media platforms and digital content, ensuring consistent brand tone, voice, visual identity, and alignment with regional/in‑market assets.
• Collaborate across departments (Sales, DTC, E‑commerce, Production, Creative, Insights) and external agencies/vendors to ensure seamless project execution.
• Proactively identify competitor and category trends, channel shifts, consumer occasion insights, and recommend innovative brand and activation strategies.
• Thrive in a fast‑paced environment, managing multiple projects and priorities while maintaining executional excellence, attention to detail, and brand integrity.

• Bachelor’s degree in marketing, Business, or related field.
• 2–4 years of brand marketing or CPG/beverage experience (wine/alcohol industry a plus!)
• Familiarity with the 3‑tier alcohol beverage distribution system (supplier → distributor → retailer) and basic off‑premise/on‑premise channel dynamics.
• Strong proficiency in Microsoft Excel and PowerPoint (data tracking/reporting, presentations) and solid working knowledge of Microsoft Office/Teams systems.
• Demonstrated analytical mindset — comfortable with datasets that inform brand strategy, performance tracking, and commercial outcomes.
• Experience managing marketing/agency/vendor budgets and tools; able to follow through from brief to execution.
• Social media and digital marketing experience with an eye for brand voice and visual consistency.
• Organized, adaptable, resourceful, and ready to thrive in a high‑energy, ever‑evolving environment.
• Excellent written and verbal communication skills; ability to distill complex data into clear storylines and presentations.
• Passion for the wine industry, brand building, and innovation. Entrepreneurial mindset, willingness to learn, and ability to roll up sleeves.

• Creative mindset to develop innovative market strategies and promotional campaigns with target audiences.
• Cross‑Functional Collaboration…