Senior Sales Manager

Senior Sales Manager

Round Barn Hotel, a Tribute Portfolio Hotel by Marriott - Santa Rosa, CA

Property:
Round Barn Hotel, Tribute Portfolio (Marriott), 108 rooms, new build opening Q4 2026 in Santa Rosa, Sonoma County wine country

Reports to:

General Manager, with dotted line to Radiate Hospitality Corporate Sales / Commercial leadership

Location:

On property, Santa Rosa, CA. Regular local travel for outside sales calls Status:
Full time, exempt

Round Barn Hotel is a ground-up reopening of a landmark Santa Rosa site under Marriott's Tribute Portfolio, a collection of independent, design-forward hotels. This is a rare chance to build a hotel's sales foundation from day one: there is no existing account base, no inherited pace, and no legacy processes. The Senior Sales Manager will be the primary sales leader on property, opening the market ahead of the hotel's debut and owning the corporate, group, and catering/events business once the doors open.

The Senior Sales Manager is responsible for driving topline revenue through proactive sales efforts across corporate, group, and catering/social segments. This role focuses on building new business, growing key accounts, and maximizing hotel profitability through strategic account management, strong local market presence, and effective collaboration with Revenue Management, Operations, and Marriott sales channels. Marriott sales experience is strongly preferred and a key requirement for this role.

The ideal candidate is a self-starter who is comfortable working independently in a pre-opening environment and who already knows the Santa Rosa and greater Napa/Sonoma County market.

• Build the hotel's target account list from scratch: local corporate (healthcare, technology, wine and beverage industry, county and public sector), group, SMERF, sports, wedding/social, and tour and travel.
• Execute a pre-opening solicitation plan with weekly outside sales calls, site tours of the model room and event spaces, and pre-opening client events.
• Partner with the GM and Radiate Corporate on the pre-opening sales and marketing plan, group rate strategy, and opening year budget and pace targets.
• Set up sales systems and processes ahead of opening:
  Marriott CI/TY sales and catering system, lead handling and response standards, group contract templates, banquet event order (BEO) process, and sales collateral and proposals.
• Establish relationships with Visit Santa Rosa, Sonoma County Tourism, the Santa Rosa Metro Chamber, local wineries and wedding/event planners, and other relevant local organizations before opening.
• Coordinate with Marriott Global Sales, Marriott Multi-Hotel Sales, and Area Sales on pre-opening account transitions, lead routing, and opening promotions.

• Achieve monthly and quarterly revenue, room night, and catering production goals.
• Develop and execute a strategic sales plan to maximize revenue and sell all facets of the hotel: guest rooms, meeting and event space, and food and beverage.
• Analyze pace, production, STR and market trends to adjust strategy; partner with Revenue Management on pricing, displacement, and inventory decisions.
• Work from a weekly solicitation plan and a systematic account coverage plan; meet or exceed minimum solicitation goals.
• Conduct/attend daily business review, weekly sales strategy, and management meetings as required.

• Generate new business through proactive prospecting, outside sales calls, site visits, client entertainment, and networking, prioritizing high-potential accounts.
• Build and maintain relationships with key corporate, group, agency, and wedding/social planner…