Private Client & DTC Sales Manager

Private Client Manager

Reports To:

Owner/Proprietor

Schedule:

Full-time, Hybrid schedule that includes on-site winery work, weekend work and travel

Location:

Santa Rosa, CA Winery & Travel (locally and domestically up to 50%)

Compensation:
Salary + Commission Structure & Bonus Potential

Status:
Full-Time, Exempt

Located on the pristine slopes of the Spring Mountain summit, Cornell Vineyards is dedicated to crafting exceptional, estate-grown wines that reflect the rugged beauty and refinement of our unique terroir. As a small, close-knit, and passionate team, we pride ourselves on delivering an ultra-premium, intimate luxury experience for our collectors. We are seeking an entrepreneurial, high-energy sales driver and brand ambassador who shares our dedication to excellence and is ready to take full ownership of our direct-to-consumer (DTC) growth.

The Private Client Manager is a pivotal position essential to the overall success, brand equity, and growth of Cornell Vineyards. Serving as a primary face and voice of the winery, this role demands a unique combination of luxury refinement, commercial agility, and relentless sales focus. The ideal candidate excels at converting existing relationships into valuable client networks, proactively cultivating new sales opportunities across high-net-worth channels, and expanding our direct-to-consumer (DTC) footprint.

The ideal candidate embodies the ethos and values of Cornell Vineyards, possessing the refinement required for luxury relationship building alongside an entrepreneurial drive to scale business channels. This individual is expected to grow and cultivate sales and membership, serving as an ambassador and advocate who positively reflects the virtues of the brand.

The Private Client Manager is an entrepreneurial, high-energy sales driver and brand ambassador essential to the revenue growth, market expansion, and brand equity of Cornell Vineyards. Operating as a self-starter who thrives with a high degree of autonomy, this professional works seamlessly within a small, close-knit team—taking full ownership of their outcomes without requiring significant direction or oversight.

• Relationship & List Monetization:
  Proactively leverage personal networks, industry contacts, and existing relationships to build and expand Cornell’s high-net-worth private collector list and sales pipeline.
• New Business Development:
  Uncover and cultivate new sales prospects, collector networks, and referral channels nationwide through relentless outreach, phone campaigns, targeted releases, and bespoke off-site tastings.
• Referral Channel Growth:
  Build, manage, and expand an active network of elite gatekeepers—including luxury concierges, driver networks, partner wineries, and others—to secure reservation-only visitation and direct sales.
• National Field Sales & Events:
  Self-direct, create, execute and host exclusive private tasting experiences and elite member functions in key markets across the USA to drive significant revenue growth.

• Luxury Experience Delivery:
  Act as a primary host at the estate, delivering personalized, white-glove luxury experiences from arrival to departure that consistently convert guests into loyal buyers and members.
• Self-Directed Execution:
  Work as an agile, highly resourceful partner within a small team, managing day-to-day estate readiness, standard opening/closing protocols, and event execution with minimal day-to-day supervision.
• Database & CRM Precision:
  Independently maintain, optimize, and leverage client data, purchasing preferences, and contact details within our CRM/POS platform (Offset preferred) to optimize segmentation and…