Copywriter – Beauty & Skincare

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Sene Gence is a multi-faceted, corporation that is committed to making a positives contribution to women everywhere is seeking a copy writer. We are a privately owned, network marketing company that is in the business of developing and selling personal care products through an independent sales network and have been in business since 1999.

We’re looking for a talented and experienced Copywriter with proven experience in the beauty and skincare industry to bring the Sene Gence brand to life across consumer and distributor channels. This role is ideal for someone who understands how to translate product benefits into irresistible beauty storytelling, has a passion for cosmetics and skincare trends, and can seamlessly shift between B2C and direct selling audiences.

You’ll collaborate closely with the Sr. Communication Manager and cross-functional teams to produce high-impact, benefit-led content that builds desire, drives sales, and keeps Sene Gence ahead in the beauty space.

Essential Duties And Responsibilities

• Beauty-Focused Brand Voice:
  Write fresh, on-brand copy that reflects Sene Gence’s personality and resonates with beauty-savvy consumers and our independent distributor network.
• Product Storytelling:
  Transform product features, ingredient benefits, and performance claims into compelling beauty narratives that inspire purchase and brand loyalty.
• Global Market Messaging:
  Create grammatically correct, engaging copy in the Sene Gence voice and tone for diverse global audiences.
• Campaign Content:
  Support the creation of copy for seasonal launches, holiday collections, limited editions, and promotional events with language that excites and engages.
• Multi-Channel Writing:
  Develop persuasive copy for email campaigns, product descriptions, e-commerce pages, social media posts, influencer kits, brochures, and training materials.
• SEO & Beauty Trends:
  Apply SEO best practices while incorporating trending beauty terms and language that aligns with consumer search behaviors.
• Creative Concept Support:
  Interpret creative direction from product and promotional briefs into persuasive copy concepts with strong calls to action.
• Cross-Functional Collaboration:
  
  Partner with Marketing, Creative, Product Development, and Training teams to ensure messaging supports brand objectives and product positioning.
• Quality Control:
  Proofread and edit copy to ensure accuracy, consistency, and alignment with brand guidelines and regulatory requirements.
• Email Campaign Support:
  Draft and review test emails using Campaign Monitor or similar email marketing tools, ensuring clarity, brand consistency, and engagement.
• Product & Shade Naming:
  Contribute creative, trend-forward ideas for product names, shade names, and collection titles that align with the brand’s positioning.

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 3–5 years of professional copywriting experience in the beauty, skincare, cosmetics, or personal care industries.
• Strong portfolio showcasing beauty-focused product storytelling, campaign work, and multi-channel content.
• Proven ability to write persuasive, benefit-driven copy that connects with beauty consumers.
• Familiarity with SEO, digital marketing, and writing for e-commerce and social platforms.
• Strong proofreading skills and meticulous attention to detail.
• Excellent time management skills with the ability to handle multiple priorities in a fast-paced, trend-driven environment.
• Must have working knowledge/experience with AP Style Book Style
• Requires strong grammatical and verbal skills and must be an excellent speller
• Requires strong computer and organizational skills, keen eye for details and the ability to verify all copy is accurately stated
• Must be a strategic thinker, be self-motivated and possess a passion for writing in both logical creative styles
• Must possess a positive,…