Social Media Manager

About Dutch Vet

Dutch Vet provides virtual veterinary care, diagnosing, prescribing, and shipping medications straight to customers across many states.

Fully remote. Must reside in Canada or one of the following U.S. states:
Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.

• Own and execute the social media strategy across Facebook, Tik Tok, Instagram, You Tube Shorts, and emerging platforms.
• Create and publish high‑performing content, including short‑form video, static posts, reactive content, and trend‑based material.
• Partner with Creative and Content teams to develop on‑brand, scroll‑stopping assets.
• Manage a content calendar that aligns with campaigns, launches, and cultural moments.
• Drive engagement through community management—responding to comments, DMs, and conversations.
• Identify trends, memes, and cultural moments to produce timely, relevant content.
• Collaborate with Growth on paid amplification, whitelisting, and creator content.
• Work with PR and Partnerships on influencer and celebrity integrations.
• Analyze performance, generate reports, and optimize based on engagement, reach, shares, share of voice, and conversion signals.
• Support lifecycle and cross‑channel content (email, SMS, landing pages) as needed.

• 3–6 years of experience managing and growing social media for a brand.
• Proven ability to create content that drives engagement, growth, and subscriptions.
• Deep understanding of Tik Tok, Instagram Reels, and short‑form video trends.
• Strong creative instincts and an eye for what performs versus what looks good.
• Experience working cross‑functionally with Growth, Creative, Product, and PR teams.
• Data‑driven mindset, comfortable using insights to iterate quickly.
• Ability to move fast, test, learn, and adapt in a high‑growth environment.
• Willingness to take chances, disrupt, and try new things.
• Strong project management and analytic skills.
• Excellent writing and communication skills, with attention to tone and brand voice.

• Experience in consumer, health, pet, or subscription businesses.
• Experience with influencer/creator partnerships and whitelisting.
• Familiarity with performance marketing and paid social.
• Experience launching or scaling a brand’s social presence.

• Competitive compensation and equity package ($80,000–$100,000).
• Health, dental, and vision insurance.
• Flexible PTO.
• Remote role with quarterly visits to our San Francisco headquarters.
• 401(k) plan.
• Robust holiday schedule.
• Growth opportunities.

Dutch is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.