SVP, B2B Marketing

Propelis is a leading global marketing services company delivering strategic design, production, and digital solutions for world‑class brands. Propelis was formed by merging two industry leaders in experiential, packaging, adaptive design, e‑commerce, artwork production, and print solutions.

We are looking for a strategic and results‑driven B2B Marketing Leader to spearhead our marketing efforts across the full customer lifecycle—from awareness and acquisition to retention and advocacy. You will lead a high‑performing team, build integrated marketing strategies, and partner closely with Sales, Product, and Customer Success to drive measurable business outcomes.

• Strategy & Leadership
  :
  Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
• Team Management
  :
  Build, mentor, and manage a high‑performing marketing team (e.g., demand generation, content, digital, product marketing).
• Demand Generation
  :
  Own planning and execution of lead generation programs, including digital campaigns, ABM, email marketing, events, and partnerships.
• Brand & Positioning
  :
  Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
• Product Marketing
  :
  Collaborate with product teams to define go‑to‑market strategies, positioning, messaging, and competitive differentiation.
• Sales Enablement
  :
  Equip sales teams with the tools, content, and insights needed to close deals effectively.
• Analytics & Optimization
  :
  Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
• Stakeholder Collaboration
  :
  Work cross‑functionally with line‑of‑business leaders and executive leadership to align strategies and goals.

• 5‑10 years of B2B marketing experience with at least 2‑3 years in a leadership role.
• Proven track record of scaling marketing programs for B2B companies.
• Deep expertise in digital marketing, demand generation, and marketing automation (e.g., Hub Spot, Marketo, Salesforce).
• Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing.
• Experience supporting enterprise sales cycles and multi‑stakeholder decision‑making processes.
• Excellent communication, leadership, and project management skills.
• Data‑driven mindset with a strong grasp of key performance metrics.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA a plus.

• Competitive salary and performance‑based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous PTO.
• Professional development and training opportunities.

Ontario pay range for this position is $260,000 CAD to $280,000 CAD annually. Salary decisions will be based on the successful candidate’s experience, skills, knowledge, and other job‑related factors.

We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer – Minorities/Women/Veterans/Disabled.