Principal Programmatic Marketing Manager

Healthcare is broken at the first step: patients can’t find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this.

We’re building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we’ve grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems.

Our platform does what legacy healthcare can’t: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We’re proving that healthcare can be more affordable, more human, and far more intuitive than what exists today.

Join a team that’s rebuilding healthcare from the patient up. At Mochi Health, you’ll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.

$250,000 - $275,000 Full-time / Onsite (5 days/week)

Mochi Health is seeking an experienced Principal Programmatic Marketing Manager to expand our B2C growth efforts online. You will oversee and manage the execution, optimization, and reporting of digital advertising campaigns across multiple platforms. You’ll work closely with design and analytics to create and execute campaigns.

The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success in a fast-moving startup environment.

• Expand Mochi’s existing online marketing efforts via programmatic advertising

• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost

• Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy

• Work with design and brand to fulfill creative asset needs

• Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing

• 5+ years’ experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred

• Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement,.

• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, & look-a-like audience targeting

• Fluent in media research/analytics and consumer trends

• Bias toward action and high velocity of experimentation to develop learning that improve performance

• Excellent communication skills

• A self-starter that is comfortable in a quickly changing startup environment

Who You Are

• 5+ years’ experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent hands‑on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement
• Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look‑a‑like audience targeting
• Experience designing and running incrementally…