Field Marketing Manager

Position: Field Marketing Manager at Dayforce
Drive impactful customer marketing initiatives as a Field Marketing Manager for Dayforce Wallet / Flex Pay. Focus on education, awareness, and adoption through effective campaign execution.

This role at Dayforce is ideal for a B2B marketer with five or more years of experience. Your primary responsibilities include executing integrated marketing programs, collaborating with Customer Success, and creating multi-channel campaigns. You'll leverage insights to boost engagement, utilization, and overall effectiveness.

Key Responsibilities:

• Execute customer marketing programs for Dayforce Wallet / Flex Pay

• Partner with Customer Success to analyze customer needs

• Develop multi-channel campaigns across various customer segments

• Monitor campaign performance using Salesforce and Power BI

• Manage timelines, briefs, and asset coordination

Requirements:

• Five years of experience in B2B marketing

• Strong project management skills for campaign execution

• Proficient in Salesforce and marketing automation tools

• Excellent communication skills for stakeholder engagement

• Ability to work in a matrixed environment

Excite and engage customers with innovative marketing strategies that emphasize Dayforce’s solutions.
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