We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out
Looking to jump-start your career?
Summary:
A skilled Medical copywriter/ Promotional Medical Content Writer role will develop high-quality, engaging, and compliant medical content for omnichannel pharmaceutical marketing. This role requires expertise in crafting content and actionable but compliant medical copy for both healthcare professionals (HCPs) and patients across various platforms, including digital, print, social media, email campaigns, and sales enablement materials. The ideal candidate will blend scientific accuracy with creative storytelling to enhance brand messaging, therapy awareness, drive engagement, and ensure regulatory compliance.
Key Responsibilities:- Create compelling, evidence-based promotional content for HCPs and patients across multiple channels (e.g., websites, eDetailers, webinars, emails, social media, brochures, videos).
- Translate complex scientific and clinical data into clear, engaging, and persuasive messaging tailored to different audiences.
- Align content with brand strategy, medical positioning, and omnichannel marketing goals.
- Develop SEO-optimized medical content for digital platforms, including websites, blogs, and online portals.
- Collaborate with marketing and creative teams to produce interactive content for omnichannel campaigns (eDetailing, mobile apps, AI-driven chatbots, and virtual events).
- Assist in developing personalized content journeys based on audience segmentation.
- Compliance & Scientific Integrity:
- Ensure all content adheres to regulatory and compliance requirements (FDA, EMA, PhRMA, etc.).
- Work closely with Medical, Legal, and Regulatory (MLR) teams to gain approvals for promotional materials.
- Maintain accuracy in referencing scientific literature and clinical guidelines.
- Collaboration & Stakeholder Management:
- Work with Medical Affairs, Brand, and Sales teams to align messaging with medical and commercial objectives. Participate in conversations to take brief, clarify queries and defend content with internal and external stakeholders.
- Partner with designers, UX teams, and digital marketers to enhance content delivery.
- Content Performance & Optimization:
- Monitor content engagement metrics and adapt strategies based on insights.
- Continuously update materials based on new scientific data, market trends, and HCP/patient feedback
.
Qualifications & Skills:
Educational Background:
- Bachelor’s or Master’s degree in Life Sciences, Pharmacy, Medicine, or Journalism with a medical writing focus.
- Advanced degree (PhD, PharmD, MD) is a plus.
- Exposure with a healthcare advertising agency on medical copywriting for Rx pharma brands is a plus.
- 5+ years in medical content writing for pharma marketing, healthcare communications, or healthcare advertising agency.
- Experience in HCP and patient-focused content creation for omnichannel marketing.
- Knowledge of therapeutic areas like cardiology, endocrinology, oncology, or rare diseases is an advantage.
- Exposure to global markets (US/EU markets and their approval processes) will be a plus.
Soft Skills:
- Strong understanding of clinical research, scientific writing, and pharma promotional guidelines.
- Proficiency in English – spoken and written is a must.
Mandatory native English speaker. - Mandatory experience with PAAB. In particular, the candidate should have a solid understanding ofhow content needs to be written to support the best possible outcome during PAAB submission, as well as a good knowledge of the relevant regulations, requirements, and rules.
- Ability to simplify complex medical concepts for non-specialist audiences.
- Familiarity with SEO, UX writing, social media marketing, and email automation.
- Experience using content management systems…
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search: