Email and Affiliate Marketing Lead at High Tide

Drive digital marketing success at High Tide Inc. as a strategic Email and Affiliate Marketing Lead. You will focus on developing and optimizing campaigns across email, social, and paid channels.

This senior role requires strong leadership and initiative, prioritizing email marketing as a key revenue driver while overseeing affiliate and paid channels. You will define digital strategies, set performance expectations, and lead a team towards data-driven improvements while analyzing campaign results.

Key Responsibilities:

• Own the strategic direction of email marketing campaigns

• Define lifecycle strategies based on performance data

• Monitor revenue contributions and identify improvement opportunities

• Guide the Performance Marketing Specialist on affiliate growth

• Ensure integration across all digital channels

Requirements:

• 6 – 10+ years in digital marketing

• Proven email and affiliate marketing expertise

• Strong analytical skills to drive strategic decisions

• Experience in managing cross-functional teams

• Effective communication and presentation abilities

Lead High Tide's email and affiliate strategies to enhance digital marketing outcomes and drive measurable results.
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