Marketing Specialist

402 10 Corporate
- Community Engagement
- Marketing

Full-time

Jul 21, 2026

Yearly: $48932 - $56732

Position Mandate:
Responsible for the WDM’s marketing initiatives to increase community engagement and participation in WDM programs and services. Utilizes multiple channels and platforms to develop and implement marketing campaigns. Monitors and adjusts marketing campaigns to meet goals and reports on campaign success. Undertakes special projects assigned by the Director of Community Engagement.

Representative Duties
Marketing
Create and deliver the marketing campaigns, content schedules, and marketing materials to meet WDM goals and objectives.

Deliver and manage the tactical plans for advertising and content schedules for both online and traditional media as per the marketing strategy.

Oversee the WDM’s online digital presence across various platforms ensuring prompt, appropriate responses to public inquiries and cohesion with other ongoing marketing campaigns.

Prepare and distribute media releases and public services announcements, coordinating media interviews and engagements when necessary.

Implement and maintain brand and communication standards across all marketing materials.

Conduct market research to understand audience needs and identify audience segments.

Manage, track and fulfill all promotional and community requests for Museum admission

Social Media & Website Management
Creates graphics and reels for social media posts.

Manage online content including social media, Google, Trip Advisor, etc. for comments, posts, paid advertising and reputation.

Plans and manage email and social marketing campaigns to enhance engagement with target audiences.

Performs website updates to ensure accuracy and current content.

Perform website quality assurance checks on a regular basis to ensure all website plug-ins are up to date and arranges for website updates as required.

Creates web pages for events, exhibits, blog posts, and public programs.

Ensure website SEO is maintained and implements best practices by managing descriptions, captions, alt text, and more.

Administration
Track and analyze marketing campaign and website performance, providing reports and recommendations using Google Analytics, SEO, website statistics and industry best practices.

Tracks and reports on social media engagement.

Maintain the necessary tracking for reporting on budget and spending for paid advertising.

Maintain and administer the email database for clarity, segmentation, and CASL

Maintain relationships with vendors, advertisers, and community contacts to maximize marketing efforts.

Administers access related to the WDM website, social media platforms, Google, Canva, etc.

Education and Experience
The position requires a relevant degree or diploma and a minimum 3 - 4 years of communication and marketing experience. An equivalent combination of education and experience will be considered. Exceptional communication skills is essential. Knowledge of social media trends, ad booking, content creation and Meta administration is required.

Experience with content calendars and traditional media ad booking considered an asset.

Accountabilities
Marketing campaigns are timely, impactful, and aligned with WDM brand standards.

Campaign metrics are monitored and adjusted as needed to meet goals.

Website and social media accounts are maintained and secure.

High-quality external content is delivered to WDM audiences. Designs are visually compelling and on brand.

Uniformity of content and messaging is in alignment with WDM brand guidelines across all marketing and communication channels.

Remains current on the latest marketing and communication trends and best practices.

Metrics are monitored to evaluate marketing and communication initiatives. They are routinely collected and analysed to identify timely improvements and necessary changes to meet campaign goals.

Administrative aspects of the positions involving budgets and purchasing is fulfilled.

Strong ties exist with the four Museums in support of content generation and dissemination.

Willing to take direction from supervisors and they receive relevant and timely information as per established procedures.

Staff receive…