Marketing Specialist

The Western Development Museum (WDM) is seeking a Marketing Specialist to lead marketing initiatives and increase community engagement with WDM programs and services.

• Creating and delivering marketing campaigns, content schedules, and marketing materials to meet WDM goals and objectives.
• Delivering and managing tactical plans for advertising and content schedules for both online and traditional media as per the marketing strategy.
• Overseeing WDMs online digital presence across various platforms, ensuring prompt, appropriate responses to public inquiries and cohesion with other ongoing marketing campaigns.
• Managing online content—including social media, Google, Trip Advisor, etc.—for comments, posts, paid advertising and reputation.
• Planning and managing email and social marketing campaigns to enhance engagement with target audiences.
• Performing website updates to ensure accuracy and current content.
• Performing website quality assurance checks on a regular basis, ensuring all website plug‑ins are up to date and arranging for website updates as required; also ensuring website SEO is maintained and best practices are implemented for descriptions, captions, alt text, etc.

• Experience working in museum, heritage or other cultural organizations.
• Ability to build and maintain relationships with vendors, advertisers and community contacts throughout the province.
• Willingness to learn and remain current on latest marketing and communication trends and best‑practices.
• Creative, imaginative and able to write engaging, exciting digital content for various online platforms that resonates with WDM’s audience.
• Strong eye for detail—organization, accuracy and attention to detail.