Brand and Marketing - Specialist, Service Lines

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The opportunity
As a Marketing Specialist in our Service Lines team, you will support the planning and execution of integrated marketing initiatives that advance EY's growth priorities across our service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well‑executed, multi‑channel marketing programs. Working closely with service line leaders, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life.

This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment. This job posting relates to an existing vacancy within our organization.

Your

Key Responsibilities
Marketing Program Execution

Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities

Translate business and stakeholder goals into effective marketing activities that connect brand to demand

Execute lower‑funnel, conversion‑focused marketing activities in close partnership with sales teams to support pipeline creation and opportunity progression

Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activations

Partner with stakeholders across the firm to align marketing activities to priority accounts, opportunities and revenue goals

Collaborate with global teams to activate EY campaigns and adapt them for local market needs

Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on‑time, high‑quality delivery

Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence

Events And Experiences

Plan and execute virtual, in‑person and hybrid events, including executive briefings, webcasts, round tables and sponsored experiences

Manage event logistics end‑to‑end, including vendors, budgets, timelines, tools and post‑event reporting

Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact

Evaluate and support sponsorship opportunities that elevate EY’s brand and align to service line objectives

Partner with internal teams and external vendors to deliver high‑quality, brand‑aligned experiences

Content and Communications

Support the activation and amplification of thought leadership, insights and market‑facing content across campaigns, events and digital channels

Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets

Create PowerPoint materials such as internal updates, campaign decks, event presentations and client‑facing slides

Stakeholder Collaboration

Work closely with service line leaders, subject matter professionals and BMC colleagues

Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities

Support senior stakeholders with clear communications, progress updates and performance insight

Reporting and Optimization

Track and report on marketing performance, including campaign, event and sponsorship metrics

Support budget tracking and spend management

Conduct basic analysis and market research to support marketing and sales efforts

Contribute to ROI reporting and insights to inform future planning and optimization

Skills And Attributes…