Lifecycle Marketing Manager

Lifecycle marketing at Vendasta centers on email, in-app, and automated journeys that turn new sign-ups into loyal, growing customers.
As a Growth Marketer, you own onboarding, activation, engagement, upsell, and retention across customer segments. You will use customer data, behavioral triggers, automation, and AI to personalize journeys. Your work connects with Product Marketing, Content, Sales, Customer Success, and Rev Ops.

Key Responsibilities:

Own lifecycle strategy across onboarding, activation, engagement, upsell, and retention
Launch email, in-app, push, and webinar campaigns
Build automated journeys using Hub Spot, Marketo, or similar platforms
Identify lifecycle gaps and launch retention programs
Test messaging, cadence, creative, and channel mix
Requirements:
At least five years in lifecycle or retention marketing
Experience ideally within B2B SaaS environments
Knowledge of segmentation, behavioral targeting, and trigger automation

Experience with Hub Spot, Marketo, or Salesforce
Ability to use AI tools for content, segments, or churn prediction
Apply lifecycle strategy, customer data, AI, and automation to strengthen Vendasta customer activation, engagement, and retention.