Senior Manager Narrative Intelligence

Shape affirm’s brand strategy through audience intelligence, narrative measurement, and quantitative research in a remote-first environment. Connect evidence to decisions.
As Senior Manager, Narrative Intelligence, you will build the analytical intelligence function behind affirm’s Brand & Communications strategy. You will combine surveys, segmentation, behavioral data, and external research to understand audiences and perceptions. Your work will define how narrative performance is measured and translated into action.

Key Responsibilities:

Build evidence-based understanding of priority audiences
Develop metrics, methodologies, and narrative measurement baselines
Create dashboards, analytical standards, and shared intelligence tools
Connect research, media, social, search, and behavioral evidence
Translate findings into positioning, messaging, and campaign strategy
Requirements:
12+ years in consumer analytics or related fields
Experience shaping brand, communications, marketing, product, or creative strategy
Fluency in survey design, segmentation, inference, and experimentation
Experience using SQL, statistical, visualization, or business intelligence tools
Ability to translate complex evidence for analytical and creative audiences
Lead affirm’s narrative intelligence practice by connecting rigorous research, measurable performance, and clear strategic recommendations.