Senior Graphic Designer

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For over 50 years KENT OUTDOORS has been the ultimate destination for outdoor enthusiasts, offering a curated collection of industry-leading brands driven by the pure pursuit of adventure. KENT Outdoors is a collection of brands all obsessively focused on building the most innovative and reliable equipment for use in our most revered natural playgrounds. We relentlessly dream, build, and offer products that empower the very best days outside.

We’re a collection of outdoor fanatics, product geeks, marketing mavens, and entrepreneurs all focused on pushing through boundaries, both on land, and in the water. Holding true to our roots while evolving for the future, the family of KENT brands today includes Absolute Outdoors, Arctic Shield, Aquaglide, Arbor Snowboards, Barefoot International, BOTE, Connelly, Fat Sac, Freedom Foil, Full Throttle, HO Sports, Hyperlite, KENT, Liquid Force, Margaritaville, O’Brien, and Onyx.

Absolute Outdoor is seeking a seasoned Senior Graphic Designer that will lead the creation and execution of high-quality visual designs that bring our brand to life across digital and print platforms. This role combines creative vision, technical expertise, and leadership skills to guide design projects from concept to completion. Reporting to the Marketing Director, this role requires a sharp eye for detail, strong organizational skills, and the ability to manage multiple timelines in a dynamic environment.

• Ensure brand consistency and alignment across all channels under the guidance of the Marketing Director.
• Develop creative executions at a high standard of quality.
• Lead creative direction and establish brand standards for Absolute Outdoor brands.
• Maintain a holistic approach to consumer-facing designs.
• Lead campaign development from initial concept through final design and execution.
• Monitor industry trends and research precedents to enhance consumer experience.
• Create mockups, prototypes, and full design concepts independently.
• Evolve creative solutions that elevate the consumer experience and keep our brand fresh and engaging across every touchpoint.
• Collaborate with external designers and freelancers as needed.
• Develop templates, automations, and efficiencies for marketing campaigns.
• Execute fast-turnaround design requests.
• Create digital/website design assets and social media graphics.
• Design packaging, trade show materials, and point-of-purchase templates.
• Manage and maintain templates and archives of design assets.
• Develop systems of automation to streamline marketing executions.

• Collaborate with marketing, product design, and e-commerce teams to ensure cohesive brand storytelling across all channels.
• Design lifestyle merchandise that extends the brand beyond the water—think tees, hats, and more.
• Contribute to photoshoot concepts, visual storytelling, and on-location creative direction when needed.
• Manage digital asset systems and electronic catalogs.
• Create presentations for customer calls using PowerPoint, Canva, or InDesign.
• Execute email marketing programs, including content gathering, delivery, reporting, and list maintenance.
• Create video content and export to required formats.
• Assist with social media management, including photo editing, content scheduling, posting, and reporting.

• Bachelor’s degree or equivalent experience in Graphic Design, Visual Communication, or related field.
• Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects a plus).
• 5+ years of graphic design experience, preferably in the marine, outdoor, or performance apparel industries.
• Strong understanding of typography, color theory, layout, and branding.
• Proven ability to maintain and evolve brand identity across diverse platforms.
• Understanding of outdoor industry trends, including technical product design and sustainability.
• Solutions-oriented with strong conceptual thinking and problem-solving skills.
• Exceptional attention to detail and ability to meet deadlines independently.
• Collaborate closely with marketing, product, and content teams to deliver…