SEO Specialist

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At Long Home, we believe in delivering excellence to our customers and investing in the growth of our employees. Established with a commitment to quality craftsmanship and superior customer service, we have become a trusted name in the home improvement industry. Specializing in premium windows, doors, roofing, siding, and bathroom remodeling, we strive to enhance the beauty, comfort, and value of every home we serve.

Our mission is to provide homeowners with high‑quality products and unmatched customer experience. We achieve this through innovative solutions, dedicated team members, and a culture that fosters collaboration, integrity, and professional growth. As a rapidly growing company, Long Home offers employees the opportunity to work in a dynamic and supportive environment. We are passionate about creating pathways for career advancement while maintaining a strong sense of purpose and community.

When you join our team, you become part of a company that values your contributions and invests in your success. Discover your potential and make a lasting impact with Long Home — where your skills, ideas, and dedication drive our shared success.

The Search Marketing Manager (SMM) leads the development and execution of all SEO initiatives, including optimization for AI‑driven search results. This hands‑on, highly technical role focuses on improving organic visibility, content performance, and rankings across traditional search and emerging AI‑powered search engines. The SMM is responsible for reducing reliance on paid search to produce a cost‑efficient lead‑generation model and overseeing our external paid search agency to ensure alignment, accurate reporting, and overall SEM performance.

Success is measured by improved lead quality, increased close rate from organic search, improved organic rankings for priority keywords, growth in high‑intent traffic that converts, and steady reduction in dependency on paid search.

• Lead all SEO strategy and execution, including technical SEO, on‑page optimization, schema, content recommendations, site structure, and link‑building oversight.
• Optimize for AI‑driven search results (Google SGE, Bing Copilot Search, Perplexity, and other generative search systems).
• Create structured content tailored for conversational and generative AI summaries.
• Implement entity‑based SEO and schema markup to improve visibility in AI answer models.
• Build content and FAQs that align with natural‑language query structures powering AI search.
• Ensure content consistently appears in AI‑generated summaries, answer boxes, and conversational search results.
• Increase entity recognition (brand, products, service areas) across AI search engines.
• Conduct keyword and topic research using traditional and AI‑assisted tools to identify growth opportunities.
• Perform regular SEO audits to identify technical issues and collaborate with developers for fixes.
• Analyze organic search performance using analytics platforms and provide clear insights and recommendations.
• Partner with content creators to build SEO‑forward content that performs in both classic and AI search formats.
• Oversee and manage all directories.
• Update landing pages and collaborate on UX improvements with creative and dev teams.
• Run CRO tests on copy, layout, forms, CTAs, and user flow.
• Recommend improvements for site speed, mobile experience, form completion, and trust elements.
• Collaborate with the external Paid Search agency.
• Synchronize SEO & SEM strategies (keyword coverage, landing pages, insights sharing).
• Review PPC performance, strategy, spending efficiency, and reporting to ensure alignment with company goals.
• Validate tracking accuracy, audience segmentation, and landing page alignment.
• Own analytics and reporting across SEO, paid search, email, and conversion funnels.
• Maintain dashboards and produce weekly performance reports.
• Set up and validate GA4 events, UTMs, pixels, and CRM tracking.
• Identify anomalies in lead flow or attribution and resolve quickly.
• Partner with Social Media & Digital Strategy Coordinators to align…