Creative Services - Lifestyle - Wtoc

CREATIVE SERVICES - LIFESTYLE - WTOC

Gray Media invites applications for the Lifestyle Creative Services Producer position s role is the first station to sign on for the 20‑county market serving southeast GA and the South Carolina low country. WTOC has an award‑winning newsroom and a strong commitment to serving the community.

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full‑service digital agency, and additional media properties such as video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

The Lifestyle Creative Services Producer is a multi‑functional, highly creative role responsible for producing content for WTOC’s lifestyle show Morning Break
, while also representing the station to viewers, advertising prospects, and established clients. This position requires strong collaboration with the Sales team, excellent communication skills, and the ability to maintain positive working relationships across departments.

The ideal candidate is energetic, motivated, organized, and able to manage both independent tasks and group projects with equal efficiency. Flexibility, attention to detail, and the ability to pivot quickly between assignments are essential.

This role also requires active participation in station‑wide productions. Projects may involve multi‑camera shoots, complex audio setups, remote locations, and occasional live broadcasts. Collaboration with the News Department is expected during severe weather coverage and community events, which may require working outside standard business hours and beyond an eight‑hour workday.

• Meet and exceed the expectations of WTOC, clients, and partners.
• Lead and manage full commercial and long‑form production processes, including pre‑production, shooting, post‑production, and graphics.
• Oversee multiple projects simultaneously while maintaining high‑quality standards.
• Collaborate effectively with clients, build trust, and educate them on creative and production processes.
• Operate video cameras and related production equipment with proficiency.
• Demonstrate a strong understanding of shot composition and visual storytelling.
• Use Adobe Creative Cloud applications—Premiere, After Effects, Audition, Photoshop—with confidence.
• Write creative copy for station promotions and branded content.
• Capture broadcast‑quality video using cinema‑grade cameras and drones.
• Lead projects from initial concept through final delivery.
• Apply strong knowledge of graphics and animation in production workflows.
• Adhere to WTOC branding guidelines in all creative output.

• 2‑3 years’ experience in a related field with marketing or promotions expertise is a plus.
• Strong, working knowledge of the Adobe Creative Suite of products.
• Excellent writing and communication skills.
• A reel and/or portfolio showcasing work.
• High level of creativity, ability to think “outside the box.”
• Strong brand management focus.
• Highly motivated with a positive attitude and passion for creating great content.
• Ability to multitask and keep up with several projects at once.
• Must have a clean driving record and be able to lift 40 pounds.

If you feel you’re qualified and want to work with a great group of people, go to (Use the "Apply for this Job" box below). You may type in the job title, station call letters, or click on apply now
, upload your resume, cover letter, and references. (Current employees who are interested in this position can apply through the Gray‑TV Ulti…