Senior Manager, Channel Sales, Industrial Solutions

JOB DESCRIPTION

The Company at a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self‑paced learning.

The Senior Manager, Channel Sales, Industrial Solutions drives growth through strategic partnerships with distributors and resellers in the Industrial Solutions sector, including cabling, wiring, and manufacturing. This role designs and executes targeted sales strategies, navigating complex partner organizations, and providing tailored training to contractors and industrial professionals. The position leverages industry knowledge to identify new business opportunities and coordinates with BMS Marketing to implement effective programs.

• Establish and maintain strong, professional relationships with distributors and reseller partners, fostering collaboration and mutual success
• Design and execute targeted sales strategies that promote profitable growth within the Industrial Solutions ecosystem
• Navigate and influence complex partner organizations to implement effective programs that enhance the adoption of BMS mobile printing solutions
• Provide training and presentations tailored to the needs of contractors and industrial professionals, ensuring consistent program integrity
• Leverage industry knowledge to identify new business opportunities and develop actionable plans to drive results
• Coordinate with BMS Marketing to execute incentives, promotions & strategies to drive growth at the reseller level
• Manage or influence the account reps supporting the channel and drive joint sales calls to end‑user customers

• Maintain presence and onsite availability at reseller / contractor / end user accounts
• Develop and nurture long‑term relationships with customers, ensuring high levels of satisfaction and loyalty
• Regularly visit and engage with new and existing customers to understand their needs and provide tailored solutions
• Attend industry events showcasing the BMS Portfolio

• Bachelor’s Degree (or equivalent experience) in Business Administration, Marketing, or related field

• Minimum 8 years a combination of relevant experience spanning :
• Technology Sales
• Selling IT solutions to & through Channel Partners
• Minimum 2 years
• Sales experience in AutoID (Automatic Identification and Data Capture) or Mobility Space
• Technology Sales Experience – Quota‑carrying end user facing sales
• IT Distribution Sales Experience

• Knowledge of Salesforce – Lead / Opportunity / Account management interfaces-

• Excellent communication skills (verbal, written, interpersonal)
• Ability to penetrate and navigate large, complex organizations to create sales opportunities and strategies, including understanding and working with their…